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374 ARTICLES

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374 ARTICLES

MICHAELINE DOYLE: A WORKHORSE SPIRIT

If you’re in the PEO industry, you know there is no greater honor than winning the Michaeline A. Doyle Award. Created in 1995, it’s an accolade bestowed upon someone who has provided exemplary leadership and service to NAPEO and our industry and whose business philosophy is to improve the industry while simultaneously improving his or …

BY Evan Fallor

June/July 2024

DEPLOYING TEST AUTOMATION TO TRANSFORM CUSTOMER EXPERIENCE

Insurance, healthcare and employee benefits have common business drivers that mandate the need for test automation. Each of these industries are data intensive and often include personally identifiable information (PII), payment card industry (PCI) or protected health information (PHI) compliance. There is no room for manual errors. While that alone may be sufficient to justify …

BY Frank Bianchi

June/July 2024

REVERSE ENGINEER THE SALES AND MARKETING PROCESS TO DRIVE MARKETING ROI

The ultimate objective of every marketer is to produce a meaningful and measurable ROI. Unfortunately, having that objective and actually achieving that objective are two very different things. As with any goal and objective, there are three key elements to success – a strategy, a plan, and disciplined execution. But keeping your fingers crossed isn’t …

BY Dean Moothart

June/July 2024

HOW A RETIREMENT PLAN CAN POSITIVELY AFFECT CUSTOMER LIFETIME VALUE

Of all the business-enhancing services PEOs offer, one is sometimes overlooked, or seen as an overhead expense to be avoided, but never should be. A quality retirement plan can add great value for both the employer and the PEO supporting them.

BY Chris Miller

June/July 2024

NEVER SAY NEVER: DAVE & TERESA LAWRENCE AND DELTA ADMINISTRATIVE SERVICES

Dave Lawrence grew up insisting he would never join the family business. He wasn’t interested. It wasn’t for him. After graduating from college with an economics and business degree, he found a sales job with a Connecticut-based company. The company sold awards programs, and Dave ran the Gulf South region out of his native New Orleans. Not much later, Dave and his wife Teresa married. The young couple both had solid, good paying sales jobs they each loved. Life was on the right track.

BY Chris Chaney

June/July 2024

HITTING THE HIGH NOTES: REELIN’ IN THIS YEAR’S SUCCESS IN FEDERAL AFFAIRS

We entered 2024 knowing that the odds of any legislation, let alone major bills, were quite low. Furthermore, Congress and the White House are up for partisan grabs in this upcoming election. Knowing this, we are using this year to build relationships with members of Congress.

BY Alex Milliken

May 2024

THANK YOU, MIKE MILLER

With Mike Miller officially stepping down from his long-tenured role as general counsel of FAPEO, we thought it would be appropriate to take a moment to recognize Mike’s outsized impact on our industry.

BY Nick Kapiotis

May 2024

IN MEMORIAM: NYLEN LEE ALLPHIN, JR.

Longtime industry member and NAPEO stalwart Nylen Lee Allphin, Jr. passed away on March 29. Lee was an active and engaged NAPEO member, serving as the Heartlands Leadership Council Chair for many years and a member of the NAPEO Board and Executive Committee. He was instrumental in our efforts to pass the PEO registration bill in …

BY

May 2024

EARNED WAGE ACCESS: PEACE OF MIND FOR EMPLOYEES IN UNCERTAIN TIMES

The benefits of EWA extend to both employees and employers in many ways. EWA provides employees with greater control over their finances, enabling them to access their earnings when needed most. This flexibility empowers individuals to navigate financial challenges with confidence, whether it's covering unexpected expenses or managing cash flow between pay periods.

BY Andy Songer

May 2024

A BROKER’S PERSPECTIVE ON HOW PEOS CAN RETHINK THEIR MARKETING APPROACH

Most brokers understand that the PEO industry was built on the B2B model. However, there is great opportunity to pivot and adapt, embrace change and evolution, and continue their success while prospering alongside their broker partners.

BY Chantal Raineri

May 2024

KEY EPLI MARKET TAKEAWAYS

As we look ahead to 2024, the EPLI landscape is poised for continued evolution. Staying abreast of these trends and developments is key to navigating the market effectively and ensuring that coverage remains aligned with the needs of businesses and their employees.

BY Paul Hughes

May 2024

PEOS IN THE COMMUNITY: LandrumHR: Empowering the Next Generation

Educating and empowering the future workforce is a cause that’s become something of a second full-time job for Britt Landrum III, LandrumHR’s president and CEO. Staying true to the company’s core values of “learn, share, and grow,” Landrum has instituted a culture of charitable giving to provide the next generation the tools they need to live healthy and professionally fulfilling lives.

BY Evan Fallor

May 2024

NAPEO PAC: WHY YOUR ENGAGEMENT IS PIVOTAL FOR OUR INDUSTRY

We invite you to deepen your involvement. By signing the PAC solicitation form at www.napeo.org/pac, you enable us to communicate directly with you about our PAC's initiatives. Signing up does not obligate you financially, but it does allow you to stay informed and engaged with our activities.

BY Brent Tilson

May 2024

TURNING COMPLIANCE CHALLENGES INTO COMPETITIVE ADVANTAGES: A WINNING MARKETING STRATEGY

By investing in expertise, tailoring solutions, educating the market, highlighting benefits, showcasing success stories, and finding unique and personalized differentiations, PEOs can position themselves as indispensable partners for businesses seeking to navigate complex regulatory landscapes with confidence.

BY Todd LaBeau

May 2024

5 STRATEGIES TO KEEP SALES MOMENTUM GOING

With proper planning, you can keep the sales momentum through the “perceived” slow times. The key is to be consistent, and you will keep the sales momentum going with a healthy pipeline of qualified opportunities.

BY Clay M. Kelley, SHRM-SCP

May 2024

GET READY FOR NATIONAL PEO WEEK

It’s April and that means it’s time to start gearing up for National PEO Week May 19-25! It’s our time to tell our story and highlight all the ways we help our clients and their employees, the economy, and our communities. Let’s make sure policymakers and the public recognize the crucial role PEOs play in …

BY Kerry Marshall

April 2024

AI-ASSISTED RECRUITING IS THE WAY OF THE FUTURE

AI-assisted hiring represents not just a trend but a significant shift in how organizations approach talent acquisition, promising a more efficient, unbiased, and inclusive future.

BY Joshua Siler

April 2024

KEEP AN EYE OUT: NEW DATA PRIVACY RULES

The bottom line – if you have not updated your CCPA notices since 2022 or earlier – or if you have never provided such notices – you should act quickly to implement new notices and stay compliant with the ever-changing law.

BY John Polson, Esq.

April 2024

EMPLOYEE WELL-BEING IS AT AN ALL TIME LOW: HOW PEOS CAN HELP

The vast majority of PEOs and employers want to do right by their employees. Offering the right mix of workplace benefits—with an emphasis on addressing the mind, body, and wallet connection—is one of the most effective tools PEOs can use to support employee well-being.

BY Dean R. Pawlowski

April 2024

CHRISTINA NELSON and PACIFIC HR: CELEBRATING 35 YEARS OF SERVING CLIENTS

Over the last 35 years, Nelson’s company has grown and evolved quite a bit—night and day as she describes it. Perhaps it’s one reason she’s remained successful through so many different economic and business cycles. She’s assembled a strong team of professionals who she relies on and considers the true force behind her success.

BY Chris Chaney

April 2024

ADVOCACY 101: HOW TO TELL YOUR PEO STORY

Every day, NAPEO and its government affairs team focuses on advancing your regulatory priorities. The most effective form of advocacy is when representatives hear directly from you, their constituents. That is why NAPEO hosts PEO Advocacy Day during PEO Capitol Summit. Please consider joining us on May 21, 2024.

BY Thom Stohler

April 2024

FRANK W. CRUM, JR.: AN INDUSTRY PIONEER

Frank W. Crum, Jr. has seen and experienced quite a bit over his business career; he’s learned many lessons and met many people. He’s a humble man who eschews the spotlight, preferring to heap praise on others. The hard work, dedication, intelligence, and passion of his employees has led to his success, he says. Over the last 40 years or so, Frank has quietly helped pioneer the PEO industry. Today his company employs about 500 people and serves clients in nearly every state.

BY Chris Chaney

March 2024

DRIVING EMPLOYEE ENGAGEMENT IN AN AGE OF FINANCIAL UNCERTAINTY

Financial hardship may affect us all at one point or another in our careers. Empathy, compassion, and thoughtful action are important to maintain a healthy work environment. Economic uncertainty, political strife, and tenuous world events can make employees uneasy and fearful. Employers can do a great service to employees and their bottom line by listening to employee feedback, staying transparent about company goals and their role in success, and showing recognition coupled with rewards.

BY Deb Rubin

March 2024

PAY TRANSPARENCY CONTINUES TO GAIN MOMENTUM IN 2024

Focus on pay transparency is showing no signs of slowing down. The pay transparency movement, which started with a couple of states, continues to steadily spread across the country and is now a focus at the federal level. PEOs and their clients must remain vigilant of current and proposed laws and developing trends.

BY Laura A. Mitchell, ESQ.

March 2024
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