INVESTING IN YOUR FUTURE

Looking back, I can say with certainty that my participation in FAPEO and NAPEO have been highlights of my experience in the industry.

MEET CONGRESSMAN RICHARD NEAL: A Q&A WITH THE HOUSE WAYS & MEANS RANKING MEMBER

Congressman Richard Neal (D-MA) has served Massachusetts in the U.S. House of Representatives since 1988. He has served most of that time as a member of the Ways & Means Committee and served as committee chairman from 2019 until 2023. He currently serves as the committee’s ranking member. He spoke with NAPEO Vice President of …

THE VALUE CREATION PROCESS: DRIVING SUPERIOR ECONOMICS IN THE PEO INDUSTRY

At its core, value creation in the PEO model is about maximizing the lifetime economic value of each client relationship while maintaining discipline at the point of entry and throughout the lifecycle.

• FINANCE & OPERATIONS

CONSISTENCY BUILDS TRUST BEFORE THE CONVERSATION BEGINS

AI systems pull signals from across sources, looking for patterns that reinforce credibility and relevance. When it comes to your business, consistency across channels is what ties those signals together.

• CYBERSECURITY & TECHNOLOGY

HOW AI IS CHANGING SEARCH: WHAT IT MEANS FOR PEO MARKETING

To remain visible in this new environment, many organizations are focusing on a newer discipline called answer engine optimization (AEO).

• SALES & MARKETING

ENTERPRISE AI ADOPTION: A THREE PILLAR APPROACH TO ROLLOUT, RESPONSIBILITY AND CULTURE

Avoid the temptation to roll out AI organization-wide immediately. The best strategy involves launching controlled pilots with small, enthusiastic teams—your "early adopters."

• CYBERSECURITY & TECHNOLOGY

HOW TO INTRODUCE AI TO YOUR PEO WITHOUT KILLING TRUST

One of the fastest ways to destroy trust is ambiguity around headcount. If your teams suspect that assistive intelligence is a precursor to layoffs, adoption will stall. Productivity gains will be hidden rather than shared.

• CYBERSECURITY & TECHNOLOGY

TRUMP CHILD SAVINGS ACCOUNTS: A NEW BENEFIT OFFERING FOR PEOS?

If employer contributions or pre-tax salary deferrals to Trump Accounts becomes a common benefit offering, PEOs are well-positioned to offer it to small businesses who otherwise do not have the bandwidth to administer it.

• LEGAL & LEGISLATIVE

SUPPORTING CLIENT GROWTH ACROSS BORDERS: A GUIDE FOR PEOS

When your clients decide to expand into new markets, the excitement of growth often collides with a harsh reality: every jurisdiction brings its own maze of employment laws, tax codes, and regulatory requirements.

• LEGAL & LEGISLATIVE

THE DUAL HR MODEL: BUILDING STRONG PARTNERSHIPS BETWEEN PEOS AND CLIENT HR LEADERS

For HR professionals working within a PEO, building strong partnerships with client-side HR professionals is essential. When the relationship works well, the client benefits from expanded expertise and resources.

• HR & BENEFITS

YOU CAN’T SPELL PEO WITHOUT PEOPLE

The future of the PEO industry is not a binary choice between human expertise and automation; it is a powerful partnership.

THE NO-FRICTION WORKFLOW: DEFINING THE NEW STANDARD OF CLIENT-CENTRIC AGILITY IN PEOS

Reducing friction requires more than incremental process improvement. It requires rethinking how underwriting and pricing workflows support the overall client experience.

SOC 1 OR SOC 2 READINESS: A PRACTICAL PATH FOR PEOS TO BUILD STRONGER CONTROLS WITHOUT FULL CERTIFICATION

Readiness is not a watered-down version of compliance. It is the disciplined foundation that makes compliance possible and valuable.

THE BEST-LAID GROWTH PLANS: PART ONE OF A THREE PART LOOK AT HOW AI IS RESHAPING THE PEO BUYER JOURNEY

In an AI-shaped buying environment, employers conduct fast, self-directed research to understand the PEO landscape before engaging a provider.

THE MODERN PEO PLAYBOOK: MANAGING COMPLIANCE, NAVIGATING UNCERTAINTY, ADOPTING AI

The advisors who will set themselves apart will be those who proactively turn market shifts into actionable, practical guidance, providing the clarity and confidence customers are depending on.

AT THE CROSSROADS: ALIGNING TACTICAL AND STRATEGIC OPERATIONS IN PEOS

Strategy without this operational backbone is aspiration; tactics without this strategic north star are motion without progress.

MEET THE 2026 NEXTGEN LEADERSHIP CLASS

The 2026 NextGen Leadership Class recognizes emerging PEO industry leaders who are helping shape the future of the PEO industry through innovation, operational excellence, advocacy and service to small and mid-sized businesses. NAPEO’s NextGen Leadership program highlights rising professionals across the PEO ecosystem who demonstrate leadership within their organizations and a strong commitment to advancing the industry’s mission of supporting America’s …

• PEO PROFILES

LONE STAR PEO: HOW TODD & BECKY NEWTON CARRY ON THE PEO FAMILY LEGACY

The motivation wasn’t simply to launch a business. It was to recreate the culture they had valued most, one centered on service, accessibility and strong relationships with clients and staff.

ONEDIGITAL’S TED CRAWFORD: PLAYING THE LONG GAME

Rebranding under OneDigital has strengthened market visibility and national reach for Crawford. Overnight, he had access to many new markets thanks to now being under the OneDigital umbrella.

CULTURE IS THE HEART OF CLIENT EXPERIENCE

Because G&A was founded on a genuine desire to help others succeed, authenticity was baked in from the start. Our team knew how to care for their clients because our founders demonstrated it every day.

THE DAY THE DOOR CLOSED

Watching the company continue without me has been unexpectedly gratifying. It turns out they don’t need me much at all. That, I learned, is not a slight but a success.

WHAT PEOS SHOULD KNOW ABOUT 401(K) PLANS

Collaboration among these providers creates a system of checks and balances that helps mitigate risks and ensures regulatory compliance.

ONBOARDING NEW CLIENTS FOR LONG-TERM SUCCESS

Clients who experience a smooth onboarding process are more likely to engage with additional services and view their PEO as a trusted, strategic partner.

ADVANCING OPPORTUNITIES: NAPEO’S 2026 FEDERAL AFFAIRS PRIORITIES

NAPEO enters 2026 with real momentum, credibility on Capitol Hill and a clear sense of where our advocacy can make the greatest difference for members.