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38 ARTICLES

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38 ARTICLES

A BROKER’S PERSPECTIVE ON HOW PEOS CAN RETHINK THEIR MARKETING APPROACH

Most brokers understand that the PEO industry was built on the B2B model. However, there is great opportunity to pivot and adapt, embrace change and evolution, and continue their success while prospering alongside their broker partners.

BY Chantal Raineri

May 2024

KEY EPLI MARKET TAKEAWAYS

As we look ahead to 2024, the EPLI landscape is poised for continued evolution. Staying abreast of these trends and developments is key to navigating the market effectively and ensuring that coverage remains aligned with the needs of businesses and their employees.

BY Paul Hughes

May 2024

EMPLOYEE WELL-BEING IS AT AN ALL TIME LOW: HOW PEOS CAN HELP

The vast majority of PEOs and employers want to do right by their employees. Offering the right mix of workplace benefits—with an emphasis on addressing the mind, body, and wallet connection—is one of the most effective tools PEOs can use to support employee well-being.

BY Dean R. Pawlowski

April 2024

DRIVING EMPLOYEE ENGAGEMENT IN AN AGE OF FINANCIAL UNCERTAINTY

Financial hardship may affect us all at one point or another in our careers. Empathy, compassion, and thoughtful action are important to maintain a healthy work environment. Economic uncertainty, political strife, and tenuous world events can make employees uneasy and fearful. Employers can do a great service to employees and their bottom line by listening to employee feedback, staying transparent about company goals and their role in success, and showing recognition coupled with rewards.

BY Deb Rubin

March 2024

NAVIGATING THE COMPLEXITY OF EARNED WAGE ACCESS FOR PEOS

In the not-so-distant past, options to provide a pay advance prior to payday were not only limited, but they also were potentially expensive for the employee and were viewed in a negative light by some segments in our society.

BY Brian Brearey

November 2023

MAXIMIZING YOUR BENEFIT OPERATIONS

As a PEO founder and former owner, I am aware of all the details and moving parts surrounding the co-employment experience. When you focus on growth, it can become easy to lose sight of some of the best paths to pursue. I recall signing up new groups and going through the milieu of employee enrollment …

BY Tom Jacobs, J.D., MBA

October 2023

TIME ON YOUR SIDE: FIVE SCRAPPY WAYS YOUR PEO CAN USE AI TO SHRINK THE GROUP HEALTH SALES CYCLE

In your group health sales cycle, time is of the essence. Shorter sales cycles generally lead to larger volumes, higher revenues, more satisfied account execs, and repeat customers, especially for an annual purchase like group health insurance. You can shrink the time you turn a lead into a customer by adding a speedy new member to your sales team: artificial intelligence. AI can help you close deals faster than your competitors can get their boots on.

BY Kaitlyn Fischer

September 2023

HELP YOUR CLIENTS HIRE GLOBALLY IN MINUTES WITH AN EMPLOYER OF RECORD (EOR)

In today's interconnected world, scaling globally and building an international workforce offers numerous advantages — from accessing new markets to tapping into diverse talent pools — however, many companies struggle to figure out how to hire global talent easily and compliantly.

BY Nicole Forbes

September 2023

SECRETS OF PROTECTING YOUR MLR AND MARGIN: CONFESSIONS OF A GROUP INSURANCE BROKER

In a previous article, I encouraged PEO operators to take another look at group insurance brokers and even see some PEO brokers as channel partners. In this article I’m going to share with you another secret: How to protect yourself from us brokers. Remember, if you manage this channel correctly, brokers will be your lowest cost of new client acquisition, create longer retention, and create an endless and consistent flow of beautiful new deals. However, if handled poorly, your master plan medical loss ratios (MLR) could be very RED.

BY Eric Raymond

August 2023

HOW INSPERITY RETAINS EMPLOYEES BY OFFERING SUPPORT TO SHOULDER CAREGIVING BURDENS

In the last few years, more than 2 million women have left the workforce, taking valuable skills and their expertise with them. The balancing act many employees, especially women, face in managing their caregiving responsibilities and jobs can be unsustainable at times, and it can feel easier to choose one or the other. Unfortunately, this is detrimental to these individuals and their families who rely on that income, and it is a significant loss to employers and the economy.

BY Chris Sanders and Joy Awe

August 2023

EMPLOYEE BURNOUT: STRESSORS, REACTIONS, AND SOLUTIONS

Some think that owning a company means it magically runs by itself. I enjoy and appreciate being an owner and there are many wonderful aspects, but there are also times when being an owner means sleepless nights, long days, and high stress. There are times that the risk versus reward tips toward the “risk” side (IFKYK). I have felt that scale tipping more this past year, even more than during the 2008 economic crisis and initial COVID shutdowns. Employees, across the country and across all industries, are burned out and have changed workplace behavior norms.     

BY Celeste Johnson, MBA, PHR

August 2023

THE IMPORTANT DYNAMICS OF OFFICE CULTURE

Office culture encompasses the values, beliefs, attitudes, and behaviors that shape the working environment. A positive and inclusive office culture fosters collaboration, encourages creativity, and drives employee engagement. When employees feel valued, supported, and connected, they are more likely to unleash their full potential, resulting in higher productivity and increased job satisfaction. 

BY Heidi Corrigan

August 2023

UNDERSTANDING THE SHIFTING LANDSCAPE OF TALENT ACQUISITION AND RETENTION

PEO leaders are tasked with guiding clients through their most pressing business operations challenges, and that includes employer talent acquisition and retention, especially in our current climate. These challenges are top of mind for most businesses today as the job landscape has changed drastically and faced significant ups and downs over the last few years. PEOs also have to stay on top of these shifts for their own client retention considerations.

BY Heather Keefer Saulsbury

August 2023

UPSKILLING: A WIN-WIN BUSINESS PROPOSITION

Upskilling is generally accepted to mean an expansion of, or adding to, an employee’s skillset.  Upskilling differs from the training provided to an employee to enable him or her to perform the specific duties of the position he or she fills. On the contrary, upskilling takes the employee beyond the boundaries of the existing job description.

BY Ree Harper

August 2023

ASK THE EXPERT: A Q&A WITH PAUL NASH OF BEAZLEY

Paul Nash is an employment practices liability (EPL) underwriter with Beazley. He is the EPL and Safeguard product leader for both the UK and US teams and was instrumental in developing the first SAM/SML policy issued by Beazley in 2006. He has more than 30 years of experience in the insurance. He recently spoke with Paul Hughes of Libertate Insurance about the state of the EPLI market, how he has seen the PEO industry evolve and more. PEO Insider captured their conversation.

BY PAUL HUGESBY

August 2023

NAVIGATING THE CHANGING LANDSCAPE OF EMPLOYEE COMPENSATION AND BENEFITS

Rewards and benefits are a core part of the HR and People functions at any organization. As the Senior Director of People Experience at Oyster HR, a global employment platform with employees in 70+ countries, my team and I are responsible for the experience of our employees from the day they sign their offer letter to their last day with the company. That includes managing performance, progression, and total rewards.

BY MATT MCFARLANE

August 2023

ASK THE EXPERT: A Q&A WITH PAUL NASH OF BEAZLEY

Paul Nash is an employment practices liability (EPL) underwriter with Beazley. He is the EPL and Safeguard product leader for both the UK and US teams and was instrumental in developing the first SAM/SML policy issued by Beazley in 2006. He has more than 30 years of experience in the insurance. He recently spoke with Paul Hughes of Libertate Insurance about the state of the EPLI market, how he has seen the PEO industry evolve and more. PEO Insider captured their conversation.

BY Paul Hughes

June/July 2023

NAVIGATING THE CHANGING LANDSCAPE OF EMPLOYEE COMPENSATION AND BENEFITS

Rewards and benefits are a core part of the HR and People functions at any organization. As the Senior Director of People Experience at Oyster HR, a global employment platform with employees in 70+ countries, my team and I are responsible for the experience of our employees from the day they sign their offer letter to their last day with the company. That includes managing performance, progression, and total rewards.

BY Matt McFarlane

June/July 2023

THE FUTURE OF WORK: 5 GLOBAL EMPLOYMENT TRENDS TO WATCH AND HOW TO STAY COMPLIANT

For companies and employees around the world, the last few years have created opportunities to go beyond traditional ideas of where and how work happens. But, with these new opportunities comes risk. Staying compliant in a world of work that is changing daily requires businesses to be vigilant and proactive.

BY MIRANDA ZOLOT

May 2023

A SAFE PREDICTION: USING A PREDICTIVE MODEL WILL ACCELERATE GROUP HEALTH SALES, IMPROVE PRICING, AND BOOST RETENTION

When it comes to signing up new employer groups in your PEO’s health insurance pool, collecting questionnaires has always been a sticking point. Today’s clients are like any other consumers; they demand seamless and nearly instant purchase experiences.

BY Dan Becker, FSA, MAAA

April 2023

BUILDING STRONG RELATIONSHIPS WITH CLIENTS LEADS TO BETTER OUTCOMES FOR ALL

A PEO is only as strong as its client relationships. From ownership to worksite employees, we need to be engaged at every level of our clients’ teams. Of course, strong connections between owners and executives build trust that is needed to develop successful relationships.

BY Sam Rathbun

March 2023

EMPLOYER PRIORITIES FOR HEALTHCARE IN 2023

Employers are recognizing that virtual care has not fully eliminated barriers to access, and that an exclusively virtual strategy can fragment the care experience and lead to wasteful spending. In articulating priorities for 2023 during the Fall 2022 roundtable session with One Medical, organized by the Employer Health Innovation Roundtable, more than 1 in 4 employers cited lack of access to care as a primary concern, and 1 in 4 employers expressed concern over fragmented care.

BY One Medical

March 2023

SIMPLE STEPS TO PROMOTE MENTAL HEALTH AT WORK

n today’s post-COVID workforce filled with Millennial and Gen Z workers, mental wellness and mental health no longer carry the stigma of the past and have now become top of mind for employers and employees. No longer can we “rub some dirt in it” to get a fix when one in five adults each year is affected by a mental health condition and 55% of them go untreated1. The PEO industry has an amazing opportunity to further bring big business benefits to small businesses across the country by adding mental health solutions to product and service portfolios.

BY Ryan Churchill

February 2023

THE ROLE OF EMPLOYEE ENGAGEMENT IN HIGHLY EFFECTIVE ORGANIZATIONS

Employee engagement is a vast construct that touches almost every part of human resource management. If every part of human resources is not addressed in appropriate ways, then employees will fail to fully engage themselves in their job as a response to such kind of mismanagement. The idea of employee engagement is built upon the foundations of earlier concepts like job satisfaction, employee commitment, employee performance, employee retention rate, organizational citizenship behavior, and the like. Though it relates to and encompasses such concepts, employee engagement is much broader in scope and function. 

BY Carson King

February 2023
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