NAPEO
THIS MONTH’S FOCUS: PEOs: Small Business Champions VIEW ALL
WHAT SMBS SHOULD LOOK FOR IN AN HCM PROVIDER: PURPOSE-BUILT TECHNOLOGY, PROVEN PARTNERSHIP AND SCALABLE GROWTH
For PEOs, working with an HCM provider that has a mature reseller partner channel can also support business growth.
BY CHRIS KIKLAS
September 2026
WHY WINNING TALENT HAS MORE TO DO WITH WHEN YOU PAY THAN HOW MUCH YOU PAY
93% say workplace wellbeing support is as important as salary. Only 38% are satisfied with what their employer currently offers. That's a wide open door for PEOs.
MARKETING TO THE MODERN SMALL BUSINESS OWNER
Most effective PEO marketing really has two audiences: the small business owners themselves and the advisors who already have the owners’ trust. Both play a part in keeping a regular flow of good, qualified opportunities coming in.
MOVING BEYOND AWARENESS TO BUILD UNDERSTANDING AND TRUST
In many cases, a prospect's first interaction with the PEO model may no longer come from a salesperson. It may come from an AI-generated response, a comparison article, a thought leadership piece, a webinar, a digital resource center, or a recommendation shared within an online community.
EDITOR’S PICKS VIEW ALL
BETTING ON HERSELF: TRACY CULICERTO’S JOURNEY TO BUILDING ASCENDHR
When Tracy Culicerto talks about building AscendHR, she doesn’t start with growth metrics or expansion plans. She starts with people.
BY CHRIS CHANEY
June/July 2026
PRESTIGEPEO’S NEXT CHAPTER
The leadership team represents varied experiences within the PEO industry which combine to create a dynamic group of leaders focused on
BY CHRIS CHANEY
August 2026
In Memoriam: Scott Silva
We are deeply saddened to share the loss of Scott Silva, analyst at Silva Capital Solutions, who passed away on August 14. Scott quite
BY
September 2026
THIS MONTH’S COVER STORY
ARKENSTONE DEFENSE: A MISSION-READY PEO
For Arkenstone, security is not an add-on. It is foundational. The company adheres to rigorous, Pentagon-level data and cyber security protocols.
BY CHRIS CHANEY
September 2026