
For PEOs, helping clients close the gap between offering benefits and helping employees understand them creates a powerful opportunity to strengthen employee experiences.
BY RONDA McCULLOUGH
August 2026
Employees value guidance that makes their benefits easier to navigate. The most effective strategies create a smoother path to finding care, understanding coverage, comparing options and taking action.

By automating the pipeline, PEOs completely remove the human bottleneck and the batch-file delay. This ensures that WSEs can access their healthcare the exact moment their coverage is supposed to begin.

Rather than presenting an exhaustive list of options, underwriters will help curate recommendations – delivering targeted, high-impact solutions. This evolution positions underwriters as strategic partners to sales, supporting faster decision making and improving win rates through more thoughtful and differentiated proposals.
The motivation wasn’t simply to launch a business. It was to recreate the culture they had valued most, one centered on service, acce
BY CHRIS CHANEY
April 2026
When Tracy Culicerto talks about building AscendHR, she doesn’t start with growth metrics or expansion plans. She starts with people.
BY CHRIS CHANEY
June/July 2026
James “Jim” Bell, Sr., founder of Abel HR and longtime NAPEO member, passed away on July 15.
BY
August 2026The leadership team represents varied experiences within the PEO industry which combine to create a dynamic group of leaders focused on propelling the company into its next chapter.
BY CHRIS CHANEY
August 2026