NAPEO
THIS MONTH’S FOCUS: Sales & Marketing VIEW ALL
HOW PEOS CAN RECALIBRATE FOR THE CHANGING CONSUMER LANDSCAPE
Although there are over 500 PEOs in the U.S. assisting more than 200,000 small businesses, the landscape has changed. Changes in human resources, labor laws, job-searching processes, technology and talent demand have all impacted how PEOs provide solutions and help employer clients.
BY Heather Keefer Saulsbury
September 2024
WATCH YOUR LANGUAGE
Here are 7 recommendations for having better communications to gain deeper, authentic relationships and more client relationships along the way.
3 EMERGING SALES AND MARKETING TRENDS FOR PEOS
Podcasting, sales playbooks, and omni-channel integration represent three impactful strategies that can enhance engagement, streamline processes, and improve customer experiences.
BEYOND BENEFITS SAVINGS: THE EVOLUTION OF SELLING PEO
Just as the HR landscape has shifted significantly in the last 25 years, so has the value of a PEO’s services to prospective clients. Two decades ago, most prospective clients came to us for one reason. They were motivated by the cost savings a PEO could provide on employee benefits.
EDITOR’S PICKS VIEW ALL
NEVER SAY NEVER: DAVE & TERESA LAWRENCE AND DELTA ADMINISTRATIVE SERVICES
Dave Lawrence grew up insisting he would never join the family business. He wasn’t interested. It wasn’t for him. After graduating
BY Chris Chaney
June/July 2024
MICHAELINE DOYLE: A WORKHORSE SPIRIT
If you’re in the PEO industry, you know there is no greater honor than winning the Michaeline A. Doyle Award. Created in 1995, it’s
BY Evan Fallor
June/July 2024
MEET NAPEO’S INDUSTRY CHAMPION MEDALLION PARTNERS
Of the many NAPEO associate members and supporters, our Industry Champion medallion partners represent the four companies who make the
BY Chris Chaney
August 2024
THIS MONTH’S COVER STORY
NAPEO CELEBRATES 40 YEARS
40 years ago this November, a small group of industry pioneers forged a new path that all of us would follow. The group voted to establish the National Staff Leasing Association to protect, support and grow their businesses. None knew for sure what the future would bring, but they took the risk.
BY Chris Chaney
September 2024