
For PEOs, working with an HCM provider that has a mature reseller partner channel can also support business growth.
BY CHRIS KIKLAS
September 2026
This is precisely the gap a PEO is built to close. Not as a vendor brought in to process paperwork, but as a strategic ally that gives an SMB access to the kind of workforce infrastructure that larger, better-resourced companies take for granted during a transaction.

Most effective PEO marketing really has two audiences: the small business owners themselves and the advisors who already have the owners’ trust. Both play a part in keeping a regular flow of good, qualified opportunities coming in.

In many cases, a prospect's first interaction with the PEO model may no longer come from a salesperson. It may come from an AI-generated response, a comparison article, a thought leadership piece, a webinar, a digital resource center, or a recommendation shared within an online community.
When Tracy Culicerto talks about building AscendHR, she doesn’t start with growth metrics or expansion plans. She starts with people.
BY CHRIS CHANEY
June/July 2026
The leadership team represents varied experiences within the PEO industry which combine to create a dynamic group of leaders focused on
BY CHRIS CHANEY
August 2026
We are deeply saddened to share the loss of Scott Silva, analyst at Silva Capital Solutions, who passed away on August 14. Scott quite
BY
September 2026For Arkenstone, security is not an add-on. It is foundational. The company adheres to rigorous, Pentagon-level data and cyber security protocols.
BY CHRIS CHANEY
September 2026