NAPEO
THIS MONTH’S FOCUS: PEOs: Small Business Champions VIEW ALL
THE GREAT EQUALIZER: POSITIONING THE PEO AS A STRATEGIC TALENT ARCHITECT IN A TIGHT LABOR MARKET
Beyond benefits, employee retention is inextricably tied to workplace culture and professional development. SMB owners are often brilliant visionaries in their specific crafts, but they rarely possess formal training in organizational psychology or human capital management.
BY PAUL HUGHES
September 2026
MARKETING TO THE MODERN SMALL BUSINESS OWNER
Most effective PEO marketing really has two audiences: the small business owners themselves and the advisors who already have the owners’ trust. Both play a part in keeping a regular flow of good, qualified opportunities coming in.
THE MODERN PEO BUYER HAS CHANGED. HAS YOUR GROWTH STRATEGY?
By the time they schedule a meeting, they've already formed opinions about the companies they're considering. If your sales team is still spending the first half of every discovery call explaining the basics of a PEO, you're already playing catch-up.
MOVING BEYOND AWARENESS TO BUILD UNDERSTANDING AND TRUST
In many cases, a prospect's first interaction with the PEO model may no longer come from a salesperson. It may come from an AI-generated response, a comparison article, a thought leadership piece, a webinar, a digital resource center, or a recommendation shared within an online community.
EDITOR’S PICKS VIEW ALL
BETTING ON HERSELF: TRACY CULICERTO’S JOURNEY TO BUILDING ASCENDHR
When Tracy Culicerto talks about building AscendHR, she doesn’t start with growth metrics or expansion plans. She starts with people.
BY CHRIS CHANEY
June/July 2026
PRESTIGEPEO’S NEXT CHAPTER
The leadership team represents varied experiences within the PEO industry which combine to create a dynamic group of leaders focused on
BY CHRIS CHANEY
August 2026
In Memoriam: Scott Silva
We are deeply saddened to share the loss of Scott Silva, analyst at Silva Capital Solutions, who passed away on August 14. Scott quite
BY
September 2026
THIS MONTH’S COVER STORY
ARKENSTONE DEFENSE: A MISSION-READY PEO
For Arkenstone, security is not an add-on. It is foundational. The company adheres to rigorous, Pentagon-level data and cyber security protocols.
BY CHRIS CHANEY
September 2026