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IN MEMORIAM: MARK PERLBERG
Mark Perlberg, a longtime PEO industry leader and former NAPEO board chair, passed away on March 11 at the age of 68. He leaves behind a legacy of dedication, leadership and profound impact. Known for his wisdom, integrity and humility, Mark was a natural leader who brought out the best in those around him. “Mark …
BY Chris Chaney
April 2025
THREE GROWTH CHALLENGES AND SOLUTIONS FOR PEOS
The PEO industry continues to experience rapid expansion, creating new opportunities and challenges for providers. As demand for outsourced HR services grows, PEOs must balance scalability with operational efficiency while also addressing workforce shortages and regulatory complexities. Staying ahead in this evolving landscape requires strategic planning and the adoption of innovative solutions that drive growth …
BY Rick Torrence
April 2025
EDUCATE, RETAIN, & EXPAND: 3 STEPS TO GUIDE YOUR PEO GROWTH JOURNEY
The PEO business has been good. I’ve enjoyed my career in this field, and I am energized to help all parties reap the benefits that a PEO offers. But did you know that only 17% of US companies with 10-99 employees currently use a PEO? A tremendous potential for growth exists in the marketplace, and …
BY Mark Steiger
April 2025
BUILDING PREMIUM PEO EXPERIENCES: THE TECHNOLOGY PHILOSOPHY AT ARMHR
As the Product Manager at Armhr, I’ve had a front-row seat to witness how a thoughtful technology strategy can transform a PEO. Our approach isn’t just about implementing fast solutions – it’s about crafting lasting experiences that resonate with our ideal customers while leveraging and innovating on proven technology foundations. THE POWER OF STRATEGIC PARTNERSHIP …
BY Samani Upadhyay
April 2025
OUTDATED TO OUTSTANDING: MODERNIZING YOUR PEO
With the continuous rise of AI and automation, every company – and PEO – is feeling the pressure to modernize. Keeping up with the Joneses has never been a more acute feeling for businesses struggling to adapt to the changing environment than right now, and that feeling isn’t entirely misplaced. As the digital transformation rolls …
BY Ryan R. Mossman
April 2025
HOW TRUMP’S IMMIGRATION ORDERS CAN AFFECT U.S. EMPLOYERS
To fulfill his 2024 campaign promises, President Donald Trump has issued a series of executive orders (EOs) on immigration during his initial weeks in office. Much of their focus has been on border security, removal of undocumented aliens, and birthright citizenship, but these directives could have a significant impact on U.S. employers and their operations. …
BY Brian McDermott, ESQ.
April 2025
IMMIGRATION SURVIVAL GUIDE FOR 2025
It’s been a tumultuous start of the second Trump administration when it comes to immigration, and things won’t be slowing down anytime soon. QUICK OVERVIEW We expect an increase in I-9 audits, worksite raids, and broader scrutiny of hiring practices, including the United States Department of Justice (USDOJ) and the EEOC prioritizing national origin and …
BY John Polson, ESQ.
April 2025
CHARTING A PATH FORWARD
Last month the board and leadership gathered outside of Atlanta for our spring board meeting and strategic planning retreat. Strategic plans are not new to NAPEO, but this year we focused not only on creating a vision for where we wanted to go, but also a tool we can measure progress against along the way. …
BY Casey Clark
April 2025
MEETING SMALL BUSINESSES WHERE THEY ARE: EVOLVING WITHIN OUR INDUSTRY
How SMBs and their teams work looks vastly different than it did 10 years ago. The landscape has transformed, driven by technology, evolving employee expectations, and a fundamental reimagining of what it means to be “at work.” The pandemic played a big role in this, as does AI, culture shifts, the political landscape, and the …
BY David Feinberg
April 2025
PARTNERS IN WELL-BEING: HOW PEOS CAN HELP SUPPORT WORKSITE EMPLOYEE WELLNESS
Benefits management in today’s rapidly evolving landscape can be challenging. In fact, according to Guardian’s recent report, The Power of PEO Partnerships, 63% of businesses with less than 50 worksite employees strongly agree that managing benefits has become more complex. Yet this space is also ripe with opportunity. Especially as worksite employees nationwide often struggle …
BY Michael Prestileo
April 2025
AI MUST-HAVES FOR PEOS: ELEVATING HEALTH BENEFITS & STRENGTHENING CLIENT RELATIONSHIPS
PEOs have helped businesses manage HR, payroll, compliance, benefits, and more for decades. As healthcare costs soar and employee expectations evolve, traditional PEO models are being tested … to their breaking point. As these market pressures mount, it’s no surprise that many organizations, including many PEOs, are looking to artificial intelligence to maximize return on …
BY Nina Stanely
April 2025
TIM GRAHAM AND PPI: BUILDING ON A STRONG FOUNDATION
That Graham is so involved in our governments affairs and advocacy efforts would have seemed quite unpredictable 15 years ago. Back then, Graham worked in packaging sales, high-end shopping bags to be specific.
BY Chris Chaney
April 2025
MEET NAPEO’S NEXTGEN LEADERS CLASS OF 2025
NAPEO NextGen is an initiative that provides networking opportunities, training sessions and programming for PEO professionals 45 and younger. The annual NextGen Leaders Class program was introduced this year to showcase rising stars who have shown a commitment to professional and PEO industry growth.
BY Chris Chaney
April 2025
40 LESSONS IN 40 YEARS OF SELLING HRO AND LEADING HRO SALES TEAMS
It is unfathomable to see how far the industry has come, as well as my own personal journey. I am eternally grateful for the opportunity to have learned so much from so many incredible people. This article could easily contain 400 lessons. It is my sincerest hope that you will find value in the following 40 lessons in selling and leading your team.
BY Clay Kelley, SHRM-SCP
April 2025
G&A PARTNERS: 30 YEARS OF ADAPTATION AND PEOPLE-FOCUSED SERVICE
That pragmatism and willingness to pivot has brought the original temporary staffing firm he and Tony Grijalva co-founded in 1995 from a three-employee company to one that now boasts 700 employees in more than 30 offices, serving more than 4,400 clients and 100,000 worksite employees nationwide.
BY Evan Fallor
April 2025
WATCH OUT!: HOW TO OVERCOME PITFALLS WHEN SCALING YOUR BUSINESS
Each PEO embarks on a unique growth journey, shaped by its vision, goals, and challenges. By adopting a forward-looking mindset and implementing strategic planning, any PEO can achieve seamless scalability. This approach minimizes disruption for internal teams and clients alike, fostering sustainable growth, enhanced efficiency, and long-term success.
BY Jean Goldstein, CPA
April 2025
THE PEO C-SUITE: ASSEMBLING THE RIGHT ROLES AND PLANNING FOR LEADERSHIP TRANSITIONS
With multiple generations making up the workforce, the availability of in-person, remote, and hybrid options, and a slew of other industry trends in the mix, assigning full-time roles focused on mitigating risk and maximizing client engagement is a valuable way PEOs can add to their C-suite.
BY David Pearson
April 2025
LAYING A FOUNDATION: KEY COMPONENTS TO BUILD A MODERN PEO
A modern PEO should ensure that employees and HR teams can update and complete tasks, such as submitting time off requests, reviewing benefits, or completing onboarding paperwork, directly from their mobile devices.
BY Jason Willborn
April 2025
SCALING SMART: THE STRATEGIC PATH TO PEO EXCELLENCE
PEOs that focus only on payroll and compliance risk losing clients in a competitive market. Clients are looking for more than the basics; they need real solutions to their biggest workforce challenges.
BY Tiana Nadeau
April 2025
CLIENT-CENTRIC PEOS: BUILDING AN AGILE ORGANIZATION TO RESPOND TO CLIENT NEEDS
A successful PEO is built on agility, accountability, and proactive client engagement. By combining personalized service with technology-driven efficiency, fostering a culture of continuous improvement, and anticipating client needs before they arise, PEOs can build lasting partnerships and drive business growth in an evolving marketplace.
BY Heather Keefer Saulsbury
April 2025
NAPEO GIVES BACK: TRINET: MAKING AN IMPACT FOR THOSE WHO NEED IT MOST
The TriNet Foundation is a central component of the company’s corporate social responsibility program, which also includes the TriNet Volunteers program that provides employees time to volunteer with entrepreneurial nonprofits.
BY Evan Fallor
March 2025
SEQUOIA ONE: CELEBRATING CLIENTS’ GROWTH
Looking ahead, the Sequoia One team sees plenty of opportunity on the horizon. The reality is that no matter how advanced or sophisticated technology becomes, there will always be a need for a human component.
BY Chris Chaney
March 2025
NAPEO’S 2024 PEO AWARENESS SURVEY UNVEILED
Since 2018, NAPEO has partnered with market research firm Povaddo to track PEO awareness among business owners and key decision makers. The 2024 survey found that PEO awareness now stands at 67%, a 48% increase since 2018.
BY Chris Chaney
March 2025
The Financial Impact of Cybersecurity Risks on PEOs: A Hidden Threat to Profitability
PEOs exist to provide reliability and security for their clients. But once a data breach occurs, that trust erodes quickly. Research shows that 68% of clients switch providers after a security incident.
BY Jason F. Clausen, CPA
March 2025
