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2155 ARTICLES

THE PEO PARADOX TURNING RISING HEALTHCARE COSTS INTO COMPETITIVE ADVANTAGE

When 98% of small businesses fear healthcare costs will overwhelm them, PEOs have a clear mandate. These businesses need partners who can transform an existential threat into a manageable operating expense.

BY GUY BENJAMIN

November 2025

FROM CUBA TO CORPORATE SUCCESS: A FATHER-SON JOURNEY IN THE PEO INDUSTRY

Escaping communist Cuba via Operation Pedro Pan, an underground network that brought over 14,000 unaccompanied children to the U.S., he began an inspirational journey that would one day shape an entire industry.

BY CHRIS CHANEY

November 2025
Letter from the NAPEO Chair

2026 CRYSTAL BALL

We will continue our advocacy efforts to pass H.R. 3223. We have made a lot of progress but there is more work to do to get across the finish line.

BY BILL MANESS

November 2025
Letter from the NAPEO President

INCREASING THE RETURN ON YOUR INVESTMENT

At the end of the day, your participation in NAPEO isn’t just a membership—it’s an investment in your business and the bright future of our industry.

BY CASEY M. CLARK 

November 2025
PEO Voices

PEOS IN THE COMMUNITY: AXCET: MAKING PHILANTHROPY PART OF THE COMPANY’S CULTURE

Since its founding in 1988, the award-winning business has instilled a culture of giving back through company programs and by offering volunteer time off for team members to engage with the community.

BY JO MCCLURE

November 2025
FINANCE - OPERATIONS

MOVING BEYOND THE FOUNDER: TRANISTIONS THAT WORK

Without a plan, succession defaults to crisis management. Decisions stall, clients get nervous, and employees start looking elsewhere.

BY SUSANNAH ALBRIGHT

November 2025
CYBERSECURITY - TECHNOLOGY

HOW WE BUILT “BETH”: OUR 90-DAY JOURNEY TO TRANSFORM BENEFITS ADMINISTRATION WITH AI

Beth was a great experiment to show us the art of the possible. We're actively looking at how AI can unlock opportunities for our employees and clients in the future.

BY CHRIS WHITNEY

November 2025
HR - BENEFITS

WORKPLACE INVESTIGATIONS AS A COMPLIANCE PARTNER

What separates resilient companies from reactive ones isn’t the absence of issues; it’s a thoughtful, consistent, and purposeful response.

BY MEGAN KROUSE, ESQ., SHRM-SCP

November 2025
HR - BENEFITS

THE MENTAL HEALTH CRISIS AT WORK

The post-pandemic surge in anxiety, depression, OCD, and eating disorders isn’t just more of the same—it’s faster-moving, earlier-onset, and hitting employer health plans harder. PEOs can blunt this by pairing proven therapies (like ERP/CBT) with modern, always-on digital supports, closing the “pre-claim” gap before crises spill into costly claims. WHY DID THIS BECOME A CRISIS? …

BY COREY HOOKSTRA

November 2025

WHY CYBER SAFETY DRIVES EMPLOYEE WELLNESS: HOW PEOS CAN HELP PROTECT PEOPLE AND PRODUCTIVITY

Identity protection is more than fraud alerts or credit monitoring. It’s a holistic solution that supports mental health, financial literacy, and overall well-being.

BY CORDERO ROTONDO 

November 2025

POINT SOLUTIONS ARE COSTING YOUR CLIENTS TALENT

Recruiting and onboarding have emerged as defining services for PEOs, and the ability to offer integrated technology supported by true expertise has become a critical differentiator.

BY TEVIS PAXTON

November 2025

BUILDING MANAGER CONFIDENCE THROUGH PROACTIVE TRAINING: A WIN-WIN FOR CLIENTS AND PEOS

Even when clients choose not to participate, the availability of professional, no-cost training strengthens the value proposition of the PEO relationship. It demonstrates a clear investment in client success, risk reduction, and long-term partnership.

BY KRIS TANNER

November 2025

BEYOND COMPLIANCE: HOW STRATEGIC HANDBOOK SERVICES DRIVE PEO DIFFERENTIATION 

From a business development perspective, strategic handbook services offer multiple advantages.

BY KRISTEN FRADIANI

November 2025

UNDERSTANDING THE ROLE OF THE PEO BROKER IN THE EVOLVING INDUSTRY LANDSCAPE

As the demand for PEO services continues to grow, so too will the need for trusted advisors who can help businesses make informed decisions.

BY NATE OLSEN

November 2025

WE’RE NOT SELLING CHLORINE: ESCAPING THE PEO COMMODITIZATION TRAP

Your value proposition isn’t a list of services—it’s a promise of impact. It’s the difference between being a vendor and being a growth partner.

BY MATT CLAUS

November 2025

MEET BILL MANESS: NAPEO’S 2025-2026 BOARD CHAIR

Bill Maness is the founder and CEO of Syndeo, the only Wichita, Kansas-based PEO. He’s been an active member of NAPEO since joining the industry nearly three decades ago. This October he takes the reins as chair of NAPEO’s board of directors. He recently spoke with PEO Insider ® to share a bit about his …

BY Chris Chaney

October 2025
Letter from the NAPEO President

SERVANT LEADERSHIP

While he won’t want the recognition for it, this progress has David’s fingerprints all over it.

BY CASEY M. CLARK 

October 2025
LEGAL - LEGISLATIVE

TRUMP’S $100,000 H-1B VISA FEE: WHAT IT MEANS FOR PEOS

With the new $100,000 fee, the economics change dramatically. For smaller employers — many of whom partner with PEOs for HR and compliance — the barrier may now feel insurmountable.

BY JOHN POLSON, ESQ.

October 2025
Letter from the NAPEO Chair

BUILDING ON OUR PROGRESS

As we move our individual companies forward in 2026, know that the NAPEO board and staff are in alignment with providing the best outcomes for whatever we collectively have to face this coming year.

BY BILL MANESS

October 2025
PEO Voices

STEP INTO WELLNESS: THE THIRD ANNUAL EVERY STEP COUNTS 5K RETURNS THIS OCTOBER

This October, Landrum is proud to host its Third Annual Every Step Counts 5K Run/Walk, a community-driven event that celebrates movement, mental wellness, and meaningful connection. What began as a simple initiative to promote physical activity has become a powerful tradition that brings together individuals, families, and organizations across the Gulf Coast of Florida. Giving back …

BY DEBORAH BROUSSEAU

October 2025
PEO Growth

PEO PULSE: KEY METRICS ON THE RISE

The results of NAPEO’s PEO Pulse Survey for the second quarter of 2025 show the PEO industry with strong momentum. Compared to the same period in 2024, survey results show widespread increases in revenue, profitability, client count, and worksite employees (WSEs), alongside continued wage pressures and steady-to-improving workers’ compensation claims. Importantly, optimism for the year …

BY

October 2025
SALES - MARKETING

REPOSITIONING THE PEO VALUE PROPOSITION: FROM OPERATIONAL SUPPORT TO STRATEGIC GROWTH

These are strategic outcomes that resonate with growth-minded business leaders. We must ensure the message we’re sending to the market reflects this.

BY CHAD PARODI

October 2025
SALES - MARKETING

3 STRATEGIES TO INTEGRATE EOR IN YOUR PEO’S GO-TO-MARKET STRATEGY

PEOs that focus on personalization, sales enablement, and compliance expertise will become indispensable to clients. You can strengthen your clients’ domestic position and build a foundation for global growth.

BY EZRA SCHNEIER

October 2025
HR - BENEFITS

BUILDING A RESILIENT WORKFORCE THROUGH COMPREHENSIVE SCREENING

Strategic screening is essential for protecting your organization’s most valuable assets: your people, your clients, and your intellectual property.

BY MIKE BANKHEAD

October 2025
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