TOPICS

41 ARTICLES

ADVERTISEMENT

Ad for Slavic

ADVERTISEMENT

Ad for thinkware

ADVERTISEMENT

Ad for Tabulera
41 ARTICLES

BRIDGING THE CYBERSECURITY GAP: HOW PEOS CAN PROTECT SMBS AND THEIR PEOPLE

Cybercriminals don’t care about demographics - identity theft and other cyberthreats affect employees from all walks of life. In this sense, identity protection is a truly universal benefit.

BY JUSTIN NORBY

September 2025

AI WITHOUT THE BUZZWORDS: PRACTICAL APPLICATIONS FOR PEO LEADERS

The question isn't whether AI will transform your PEO—it's whether you'll guide it strategically or let it happen haphazardly, with biased decisions and unrealized value following.

BY Jason French

August 2025

THE NEXT LEVEL: PEOS AND THE ISSUES OF EMPLOYING PREDICTIVE ANALYTICS

Another benefit from using deep data driven predictive analytics is that it provides a next level opportunity to solidify and personalize the PEO’s relationship with its client.

BY Scott Johnson

August 2025

WHAT PEOS NEED TO KNOW ABOUT THE CURRENT STATE OF WORKPLACE AI REGULATION

From hiring to performance management, from resume review to video interviews, AI is increasingly relied upon by employers to help with a wide spectrum of tasks – and lawmakers are taking notice.

BY John Polson, ESQ.

August 2025

AI HALLUCINATIONS: BOOST YOUR AI IQ & PROTECTION

AI's ability to process vast amounts of data and generate human-like text has streamlined numerous tasks. However, a significant concern has emerged: AI's tendency to produce "hallucinations," or fabricated information presented as fact.

BY Paul Hughes

August 2025

SMARTER WORKFORCE SOLUTIONS: HOW AI IS TRANSFORMING THE PEO INDUSTRY

Ultimately, the most successful PEOs are those who understand their core strengths, weigh the total cost of ownership, and align their AI approach with business priorities.

BY ANDREW LINDLEY

August 2025

THREE CRITICAL CONSIDERATIONS FOR PEOS IMPLEMENTING AI

Implementing diverse training datasets and regularly auditing hiring algorithms can help minimize risk when using AI in talent acquisition.

BY Pascal Gibert

August 2025

ARTIFICIAL INTELLIGENCE: THE TIGHTROPE WALK BETWEEN EFFICIENCY AND EMPATHY

In the race toward automation, we can’t forget that what sets us apart is the ability to offer real, thoughtful, and personal support when it matters most.

BY Brett Arthur

August 2025

AI AND PEOS: WHAT COMES NEXT?

Artificial Intelligence is a topic of widespread interest and is often touted as the solution to nearly every business challenge. While AI’s complete impact is yet to be seen, most would agree that it will influence nearly every industry, including PEOs. If asked, an AI engine like Chat GPT might say “AI can transform PEOs from being viewed as administrative vendors to strategic business partners by offering predictive, proactive, and personalized services at scale.” A shift that changes how a marketplace perceives the industry could bring significant opportunities for PEOs. Jarryd Bradley, Chief Technology Officer at Workforce Management Agency, anticipates AI-powered PEOs will play a big role in how employees get work-related information. “Interactive chatbots have become mainstream. Most people are familiar with talking to a chatbot like Siri or Alexa, and generative AI has shifted the search engine user experience.” “However,” he continues, “Human connections are still essential. AI isn't a total replacement for business experts. It’s a tool that advances self-service to a place where issues and business processes can be handled much more quickly and efficiently.” AREAS OF AI INFLUENCE IN THE PEO INDUSTRY Task automation Predictive analytics Benefits enrollment and administration HR decision-making Employee recruitment and onboarding Customer service AI will affect the entire breadth of the industry, including PEOs, their HR business partners and other trusted advisors, PEO clients, and the employees who work for the clients. Some areas where AI is likely to play a part in the predicted industry transformation include data-driven matching, customer service, chatbots, and data acquisition. PEOS PEO platforms are ideal systems for AI deployment. They feature a wide range of functions, quickly analyzing and providing insight into large datasets as they grow. AI-influenced changes made by the PEO companies will influence entities and individuals throughout the PEO development, sales, and usage environment. Benefit Enrollment More than just streamlining benefit enrollment processes for PEOs, AI enables PEO companies to add personalization and intelligence to match companies with relevant benefit programs. AI-driven systems can analyze a company’s HR, benefits, and compliance needs, then match those requirements against a broad array of PEO offerings. This data-based analysis ensures a precise fit between client and PEO. As they select the best PEO solutions for a company, AI algorithms may consider factors such as industry, company size, risk profile, and desired benefits as it makes its recommendations. Customer Service Manual methods dominate the actions PEOs take to maintain client relationships today. With AI on board, PEO companies can be more strategic about how they ensure their clients are happy, satisfied, and likely to renew their contracts. AI could, for example, monitor each client’s use of various aspects of the PEO platform and issue quarterly personalized reports showing each client how much time and money they saved with the PEO services. Client communications generated by AI might also include informational content about underutilized PEO services, automating part of the process to connect businesses with important improvements to their operations. A.I. FOR PEO ADVISORS AND HR BUSINESS PARTNERS Bringing on a new client for HR and PEO service providers can occupy the time of many individuals working over a number of weeks. AI technology can automate many of the tasks an organization must complete, such as analyzing data or composing inquiries sent to the entities involved. The technology offers an opportunity to shorten the implementation process and use fewer people to do it. This allows these organizations to grow and prosper while reducing overhead. Task Automation Mundane tasks, such as managing appointments, client outreach, prioritizing, and scheduling, can be done more efficiently with AI assistance. The technology can help track implementation objectives, manage required documentation, and monitor compliance deadlines. AI-powered virtual assistants can also provide answers to client questions, guiding them through claims or onboarding processes and keeping them up to date on progress. Businesspeople have become comfortable with AI assistance very quickly. Every search engine has AI built in and the degree to which many people have experimented with prompting far surpasses most other recent technological innovations. The barrier to entry and acceptance level of using AI to support customers through a business process are quite low. Data Collection AI tools can automate data gathering activities and extract information from company applications, contracts, and other documents PEOs require for underwriting and onboarding. The act of requesting information and waiting for responses typically slows PEO onboarding efforts. AI-powered quality control features can catch data inconsistencies or highlight missing information, eliminating many of the delays caused by communication loops that occur between PEO underwriters, brokers, and clients. AI never sleeps, takes breaks or gets swamped by emails. This allows businesses to complete the data submission process much quicker; possibly in a single session. AI FOR PEO CLIENT COMPANIES Intelligent features built into PEO platforms can offer PEO clients enhanced performance in many areas of their businesses. The technology can often turn tasks traditionally handled with in-person, phone, or email communications into self-serve applications that deliver satisfactory results whenever they are needed. Interactive HR Chatbots Specialized AI chatbots supplied by the PEO and made available to the client’s employees can reduce the need for company HR professionals to answer common employee questions. AI can handle questions such as “Is my doctor in-network?”, “What is my co-pay for office calls?”, or “How do I start an FMLA request?”. AI chatbots might also help clients with business questions about workers’ compensation claims, payroll and tax questions, employee compensation rates, etc. This always-available resource could allow employees and their family members to deal with problems as they arise, allowing the issue to be dealt with instantly without drawing key resources like HR away from other critical tasks. Will AI dispense medical advice? Probably not. Employees should not rely on AI for medical diagnosis or treatment plans. However, it could supply general guidance for things like remembering to make doctor appointments for follow-up visits or providing suggestions for physical therapy from highly rated providers covered by their health plan. AI might send wellness reminders for recommended tests or check-ups according to the employee’s age, health history, and physical condition. Existing data from previous cases and similar conditions lets AI offer more clarity to the people that need it most, enabling them to ask the right questions of the professionals delivering the final course of action. After all, being as informed as possible about your condition and potential solutions are key to getting the best medical treatment. Employee Recruitment and Management AI can review resumes of job applicants to find candidates to fill a new vacancy. It can also speed up screening and ranking of new job candidates, identify employee retention risks, and highlight workforce trends. AI-driven onboarding platforms can guide new hires through paperwork, training modules, and benefits selection, making the process faster, more intuitive, and less stressful. Chatbots can answer questions instantly, ensuring new hires feel supported from the beginning of their employment. AI can analyze performance data and compare employees against industry standards, providing personalized feedback and identifying areas for growth. Employees benefit from clearer expectations and more constructive, actionable reviews based more on verifiable facts, and less on opinion. The AI can recommend training and career pathways that lead employees to their desired career goals. THE PEO TRANSFORMATION Companies involved in developing AI see a future where people develop high trust in AI and come to expect digital assistants to do things for them. With access to calendars, communications, individual history, personal and professional objectives, current events, and other information, these digital assistants can relieve humans from routine tasks that occupy our time and our mental bandwidth, freeing us to do more creative thinking and problem-solving. AI will definitely change the way PEO professionals and users work, and it might even change the way clients think about their PEO partners.

BY Mark Steiger

August 2025

HOW TO USE AI TOOLS IN HUMAN RESOURCES

AI tools are a partner, not a replacement, in HR departments. In an AI-driven HR department, striking that balance is critical, and can be beneficial for everyone involved.

BY SHANE EDRINGTON

August 2025

PEOS AS KEY PARTNERS IN AI COMPLIANCE AND RISK MANAGEMENT

As trusted advisors, PEOs are uniquely positioned to guide their clients through the complexities of integrating AI into HR operations. The goal should be to improve efficiency, but also to ensure that legal and ethical responsibilities are met. 

BY CRISTINA FAHRBACH-CONNORS, J.D., PHR

May 2025

BUILDING PREMIUM PEO EXPERIENCES: THE TECHNOLOGY PHILOSOPHY AT ARMHR

As the Product Manager at Armhr, I’ve had a front-row seat to witness how a thoughtful technology strategy can transform a PEO. Our approach isn’t just about implementing fast solutions – it’s about crafting lasting experiences that resonate with our ideal customers while leveraging and innovating on proven technology foundations. THE POWER OF STRATEGIC PARTNERSHIP …

BY Samani Upadhyay

April 2025

OUTDATED TO OUTSTANDING: MODERNIZING YOUR PEO

With the continuous rise of AI and automation, every company – and PEO – is feeling the pressure to modernize. Keeping up with the Joneses has never been a more acute feeling for businesses struggling to adapt to the changing environment than right now, and that feeling isn’t entirely misplaced. As the digital transformation rolls …

BY Ryan R. Mossman

April 2025

AI MUST-HAVES FOR PEOS: ELEVATING HEALTH BENEFITS & STRENGTHENING CLIENT RELATIONSHIPS

PEOs have helped businesses manage HR, payroll, compliance, benefits, and more for decades. As healthcare costs soar and employee expectations evolve, traditional PEO models are being tested … to their breaking point. As these market pressures mount, it’s no surprise that many organizations, including many PEOs, are looking to artificial intelligence to maximize return on …

BY Nina Stanely

April 2025

The Financial Impact of Cybersecurity Risks on PEOs: A Hidden Threat to Profitability

PEOs exist to provide reliability and security for their clients. But once a data breach occurs, that trust erodes quickly. Research shows that 68% of clients switch providers after a security incident.

BY Jason F. Clausen, CPA

March 2025

AI TRENDS SHAPING THE FUTURE OF PEOS

As both traditional AI and generative AI technologies evolve, the insurance industry will see some tremendous changes, which will impact both insurers and PEOs. By leveraging AI, these organizations can address critical challenges, streamline operations and enhance their service offerings. Here are six key predictions specific to the opportunities they present for PEOs. AI WILL …

BY Stan Smith

February 2025

NAVIGATING AI IN WORKERS’ COMP: INSIGHTS FROM INDUSTRY EXPERTS

Nothing seems untouched from AI these days. Even PEO risk management. Earlier this year, I had the privilege to join a panel at NAPEO's Risk Management Workshop on the growing influence of AI and how it impacts the world of PEO risk management.

BY Chase Pettus

August 2024

DEPLOYING TEST AUTOMATION TO TRANSFORM CUSTOMER EXPERIENCE

Insurance, healthcare and employee benefits have common business drivers that mandate the need for test automation. Each of these industries are data intensive and often include personally identifiable information (PII), payment card industry (PCI) or protected health information (PHI) compliance. There is no room for manual errors. While that alone may be sufficient to justify …

BY Frank Bianchi

June/July 2024

AI-ASSISTED RECRUITING IS THE WAY OF THE FUTURE

AI-assisted hiring represents not just a trend but a significant shift in how organizations approach talent acquisition, promising a more efficient, unbiased, and inclusive future.

BY Joshua Siler

April 2024

KEEP AN EYE OUT: NEW DATA PRIVACY RULES

The bottom line – if you have not updated your CCPA notices since 2022 or earlier – or if you have never provided such notices – you should act quickly to implement new notices and stay compliant with the ever-changing law.

BY John Polson, Esq.

April 2024

AI WITHIN UI

From my vantage point, the infusion of AI into the unemployment sector holds the key to unlocking a multitude of advantages that could revolutionize the efficiency, accuracy, and cost-effectiveness of unemployment insurance operations.

BY K-Ann Wilson

February 2024

INCREASE YOUR PROFITS AND AMPLIFY YOUR PERSONAL CUSTOMER CONNECTIONS THROUGH AUTOMATION

Efficiencies are and always will be an investment, and updating your daily processes may take time; however, the payoff is guaranteed. By innovating with technology, you will achieve your goals of improving efficiencies and delighting your customers.

BY Ryan R. Mossman

February 2024

WORKPLACE CHALLENGES IN USING ARTIFICIAL INTELLIGENCE

PEOs should be aware of what AI tools can do to assist their clients but should also recognize that this is an emerging technology still subject to flaws.

BY Gordon M. Berger, Esq.

November 2023

AI IN CYBERSECURITY: THE GOOD, THE BAD AND BEING ON THE PRECIPICE OF A NEW ERA IN TECHNOLOGY

As you might expect with cybersecurity, battlelines are being drawn between the people creating AI solutions to help protect companies and the people making AI software that is designed to find vulnerabilities in areas designed to protect data; systems; financial and personal information; intellectual property (IP); and Industrial Internet of Things (IIoT) and other IoT devices.

BY Dwayne Smith

September 2023
MORE