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How to Actuarially Drive Sales
Leveraging actuarial skills and data-driven strategies is like having a GPS for your sales journey. It helps PEOs target the right markets, optimize profitability, tailor pricing, and continuously improve.
BY Frank Huang, FCAS, MAAA
September 2024
NAPEO CELEBRATES 40 YEARS
40 years ago this November, a small group of industry pioneers forged a new path that all of us would follow. The group voted to establish the National Staff Leasing Association to protect, support and grow their businesses. None knew for sure what the future would bring, but they took the risk.
BY Chris Chaney
September 2024
HOW INNOVATIVE BENEFITS CAN HELP IMPROVE A PEO’S BOTTOM LINE
PEOs must offer something unique and valuable to catch the attention of prospective clients as well as retain current customers. Offering innovative and attractive benefits for worksite employees can be the deciding factor for a company choosing between PEOs, staying with their existing PEO or choosing to do business on their own.
BY Chris Sanders
September 2024
SERIOUSLY. NO LEAVING.
Steve now joins an esteemed group of past- board chairs who have ushered our industry and our association to where we are now.
BY Casey M. Clark
September 2024
10 STRATEGIES FOR PEOS TO EXPAND AND THRIVE IN AN EVOLVING BUSINESS LANDSCAPE
In today's rapidly evolving business landscape, PEOs must expand their businesses to thrive and remain competitive. As companies continue to seek efficient and cost-effective solutions for their HR needs, PEOs have a unique opportunity to leverage their expertise and comprehensive services to capture a larger market share.
BY Chandler Thorn
September 2024
3 WAYS TO SAVE UP TO 85% ON CA LITIGATION COSTS THANKS TO PAGA REFORM
There are three actions PEOs and their customers can take to save up to 85% in California litigation costs thanks to a recent legislative compromise. Anyone doing business in California is no doubt familiar with the Private Attorneys’ General Act – or PAGA, the scariest four-letter word in the state for employers.
BY John Polson, ESQ.
September 2024
PREGNANT WORKERS FAIRNESS ACT: EEOC’S FINAL RULE AND TIPS FOR PEOS
The Pregnant Workers Fairness Act (the “PWFA”) requires covered employers to make reasonable accommodations to qualified employees or applicants known limitations related to, affected by, or arising out of pregnancy, childbirth, or related medical conditions unless doing so would cause undue hardship on business operations.
BY Brian L. McDermott, ESQ.
September 2024
WHAT A YEAR!
As I look back on my year as Chair of NAPEO’s Board of Directors, I am filled with immense appreciation, pride, and gratitude.
BY Steve Politis
September 2024
LEVERAGING WHITE LABEL SOLUTIONS: HOW PEOS CAN ADD ADDITIONAL VALUE TO CLIENT RELATIONSHIPS
By offering white label solutions, PEOs can adapt quickly to changes in the market and stay ahead of the curve and the competition, all without direct investment and long learning curves.
BY Kevin Brewer
September 2024
BEYOND BENEFITS SAVINGS: THE EVOLUTION OF SELLING PEO
Just as the HR landscape has shifted significantly in the last 25 years, so has the value of a PEO’s services to prospective clients. Two decades ago, most prospective clients came to us for one reason. They were motivated by the cost savings a PEO could provide on employee benefits.
BY Sandara Osborn
September 2024
3 EMERGING SALES AND MARKETING TRENDS FOR PEOS
Podcasting, sales playbooks, and omni-channel integration represent three impactful strategies that can enhance engagement, streamline processes, and improve customer experiences.
BY Dean Moothart
September 2024
WATCH YOUR LANGUAGE
Here are 7 recommendations for having better communications to gain deeper, authentic relationships and more client relationships along the way.
BY Clay Kelley, SHRM-SCP
September 2024
ON THE SAME PAGE: ALIGNING PEO SALES AND MARKETING TEAMS
While marketing and sales serve distinct functions, their objectives are essentially the same: to attract, engage, and retain clients. When these functions operate in silos, it can lead to inefficiencies, missed opportunities, and, ultimately, poor client experience.
BY Samantha Reynolds
September 2024
HOW PEOS CAN RECALIBRATE FOR THE CHANGING CONSUMER LANDSCAPE
Although there are over 500 PEOs in the U.S. assisting more than 200,000 small businesses, the landscape has changed. Changes in human resources, labor laws, job-searching processes, technology and talent demand have all impacted how PEOs provide solutions and help employer clients.
BY Heather Keefer Saulsbury
September 2024
THE DIGITAL REVOLUTION: HOW PEOS CAN FUTURE-PROOF THEIR GROWTH AND MARKETING
We live in a tech era where digital marketing is the fastest way for businesses to reach their target audience. 56% of organizations are changing their business models to capitalize on digital opportunities. How can PEOs capitalize on digital marketing?
BY Rajesh Gurumoorthy
September 2024
isolved: HERE TO STAY FOR PEOS
If you’ve attended a recent NAPEO Annual Conference, you may have noticed a lot more pink in the hallways. With their trademark pink polos, the isolved team is out in force at NAPEO events showing their commitment and investment in the PEO industry. As an Industry Champion medallion partner, the company strongly supports NAPEO and …
BY Chris Chaney
August 2024
PRISMHR: EMBRACING INNOVATION TO SAIL THE BLUE OCEAN
Kevin Andrews, president of PrismHR, has nothing but optimism for the future of PEOs. Andrews joined PrismHR in 2022, bringing three decades of experience in the HR technology space where he built and managed several leading organizations. Andrews shares that PrismHR’s story began nearly 40 years ago, offering an accounting system that eventually developed into …
BY Chris Chaney
August 2024
SLAVIC401K: INDUSTRY PIONEER TO INDUSTRY LEADER
Few things are more complicated than the PEO business, and even fewer things are more complicated than retirement plans within the PEO business. It’s no surprise then that PEOs depend on knowledgeable partners to provide 401(k) plans. Research has shown that companies who participate within a PEO’s 401(k) plan are five times as likely to …
BY Chris Chaney
August 2024
MEET NAPEO’S INDUSTRY CHAMPION MEDALLION PARTNERS
Of the many NAPEO associate members and supporters, our Industry Champion medallion partners represent the four companies who make the most significant investments in support of NAPEO: G-P, isolved, PrismHR, and Slavic401k.
BY Chris Chaney
August 2024
PEOS AS CHANGEMAKERS: LEADING THE WAY IN THE NEW WORLD OF FIDUCIARY RESPONSIBILITY
Today’s healthcare landscape is fraught with challenges for both employers and employees. With healthcare costs skyrocketing, there is mounting pressure to reduce spending within health plans.
BY Jude Odu
August 2024
PRIORITIZING WORKFORCE FINANCIAL WELL-BEING BEFORE AND AFTER OPEN ENROLLMENT
Employers and PEOs have a great opportunity to help workforces reduce the top stressor in their lives: money. Organizations are looking for opportunities to improve the overall well-being of employees.
BY Mike Hackett
August 2024
ICHRAS: A NEW FRONTIER FOR PEOS
Why ICHRAs and why now? The tipping point with individual coverage health reimbursement arrangements (ICHRAs) has been building in recent years, largely due to rising costs of healthcare coverage and changing legislative guidance, which made the introduction of ICHRAs very attractive.
BY Keisha Newell Clark, MBA
August 2024
THE BIG ONE: NAPEO’S ANNUAL CONFERENCE & MARKETPLACE
As Chair of NAPEO's board of directors, I am thrilled to share the excitement around our upcoming Annual Conference & Marketplace, which is the pinnacle event of the year for the entire industry.
BY Steve Politis
August 2024
PEO LEADERS WILL NEED TO STAY NIMBLE IN THE POST-CHEVRON ERA: 5 STEPS TO SUCCESS
The Supreme Court’s recent landmark ruling that gives employers a powerful tool to fight back against regulatory overreach will have a broad impact on just about every area of workplace law – and every industry.
BY John Polson, Esq.
August 2024