TOPICS

19 ARTICLES

ADVERTISEMENT

Ad for Slavic
19 ARTICLES

ENGAGING NEW SALES TEAM MEMBERS

As with mastering anything; a golf swing, a musical instrument…any worthy endeavor…training should be continuous and repetitive. The following is an outline of a 30 - day training plan - the operative word here is outline. You will need to make it your own, in content and timeframe - the goal is to help you with the heavy lifting of designing your own plan to increase engagement.

BY Clay M. Kelley, SHRM-SCP

February 2024

STEADY GROWTH IN PEO REVENUE AND WAGES, CLIENT COUNTS REBOUND

The results of NAPEO’s PEO Pulse Survey for the third quarter of 2023 show that PEOs continue growth, although at a slower pace than previous quarters.

BY

December 2023/January 2024

THE PEO INDUSTRY FOOTPRINT: NAPEO’S 2023 WHITE PAPER

During our Annual Conference and Marketplace last month, we unveiled the findings of our latest white paper.

BY Chris Chaney

November 2023

FOSTERING ENGAGEMENT AND INNOVATION IN REMOTE SALES & MARKETING TEAMS

Culture, engagement, collaboration, and innovation have all experienced drastic changes over the past several years. The move many companies made to a remote or hybrid work environment has created a need for new strategies to achieve the same level of production and employee engagement. This is especially true for marketing and sales teams, which traditionally relied heavily on in-person collaboration and innovation sessions.

BY Deborah Brousseau

September 2023

SECRETS TO SUCCESS IN DIGITAL CONTENT MARKETING: ORGANIC SOCIAL MEDIA FOR YOUR PEO

The digital content landscape for small businesses these days is, in a word, confusing. Since the rise of social media, it has proven itself to be an effective tactic to increase brand awareness, create a sense of community, and generate leads at a relatively low cost. It’s almost a given now that social media will be part of a larger communications strategy, and with good reason — it’s one of the easiest ways to reach potential customers and directly communicate with them. 

BY Rach Komatireddy

September 2023

PARTNERING WITH BENEFITS BROKERS IS GOOD FOR PEOS AND GOOD FOR BROKERS

Benefits broker partnerships can offer PEOs a unique vantage point to harness both growth opportunities and strategic collaboration, wherein both parties can leverage their specialized skill sets to provide comprehensive, value-added solutions to business clients. Understanding which broker partnerships will help you and your clients most is the first step when forming a partnership. 

BY Heather Keefer Saulsbury

September 2023

THE MOST OVERDUE ARTICLE EVER WRITTEN: ETHICS IN SELLING PEO

This article is 38 years and over 80 plus PEO Insider articles in the making. Before we get too far in, let’s get a few things straight. One, we’re going to get real. Two, I ain’t perfect, never claimed to be. Three, we do not have to overpromise or be in any way less than 100% honest to be successful in gaining new clients. Four, there are people in this business who need to be fired or need to get out of the business for their predatory sales practices.

BY Clay M. Kelley, SHRM-SCP

September 2023

HOW PEOS ARE HELPING SMBS MEET MARKET DISRUPTORS HEAD ON

The modern world is driven by convenience and customization, SMBs included. Digitization, remote-friendly roles, and a generational shift in the workforce all impact today’s employee experience. When this experience is lacking, it can be costly to companies in more ways than one.  

BY David Pearson

August 2023

BUILDING STRONG RELATIONSHIPS WITH CLIENTS LEADS TO BETTER OUTCOMES FOR ALL

A PEO is only as strong as its client relationships. From ownership to worksite employees, we need to be engaged at every level of our clients’ teams. Of course, strong connections between owners and executives build trust that is needed to develop successful relationships.

BY Sam Rathbun

March 2023

ACCELERATING THE SALES PROCESS WITH MARKETING CONTENT

Quality content is the key to a successful marketing strategy. Content published online will extend a brand, position your business as subject matter experts, attract visitors to a website, and convert those visitors to qualified sales leads.  But the role content plays in the sales process doesn’t end there.     The same content that was created to support marketing’s objectives can also be used (or repurposed) to support the sales process and even help accelerate deals through the funnel. Salespeople engage with prospects at various stages of the buyer’s journey – Awareness, Consideration, and Decision-making. 

BY Dean Moothart

February 2023

THE TOOL FOR BUILDING THE BUSINESS CASE FOR PEO

In my last article, we covered the role of the salesperson in the underwriting process and the important documents we need to gain from prospective clients to effectively underwrite them for a proposal. In this article, we are going to talk about something very exciting - your proposal request form. Don’t go too crazy on me, because this is a very important document to effectively build your business case.

BY CLAY M. KELLEY, SHRM-SCP

October 2022

Understanding the Sales Team’s Role In Effective Underwriting

In the early days of the PEO industry, a PEO salesperson only had to submit a census of employee and payroll data, workers’ compensation codes and health plan participation to get a proposal/pricing. There was no underwriting or scrutiny of the prospect’s information, no credit check, no comparisons. Consequently, due to a failure to manage risk, some PEOs went out of business or lost their workers’ compensation insurance or health insurance plans. The PEO industry’s reputation took a hit in some markets.

BY Clay Kelley, SHRM-SCP

August 2022

LONG-TERM LEAD NURTURING

The prospecting your team does today often doesn’t result in closed business for several weeks or months. How do you keep a prospect engaged for an extended sales cycle? How do you keep your qualified leads from going into a “black hole?”    Longer sales cycles and shortened attention spans are often deal-breakers, but lead nurturing gives you an advantage when it comes to converting prospects and building trust. 

BY DEAN MOOTHART

May2022

PEO INDEX REFLECTS UNIQUE ECONOMIC ENVIRONMENT

Looking at this month’s PEO Index, it appears at first glance that gross domestic product (GDP) is taking off and the PEO Index is lagging. However, the unique employment environment of today belies first impressions. 

BY JOHN J. SLAVIC

May2022

Sharpening Your Sales Team’s Business Acumen

The PEO sale is a complex sale. To be successful at selling PEO, salespeople should have a real-world understanding of human resources practices, from hiring to retiring and all the drama in between. They should be knowledgeable about: • Employment regulations; • Workers’ compensation and regulations; • Risk management; • Employee benefits, administration, and regulations; • Payroll, payroll forms, payroll taxes, and regulations; • Time and attendance systems; and  • HR technology. 

BY CLAY M. KELLEY, SHRM-SCP

April 2022

Stop Copying Me!

Back in the late fall of 2008, when we started Premier Employer Services, Inc. here in Denver, Colorado, my partner at the time and I went back and forth trying to find the perfect name, with little luck. We finally settled on the name, but I must be honest with you—I never liked the name; it was too bland and way too long. We had nothing else, so we opened the doors and away we went. The name was never so bad that it rose to the top of the “important things to address” list. Every once in a while, someone would mention it and I would remark that I wanted to change it, but it was never an emergency. I continued to struggle with coming up with anything better.

BY ROGER HAYS

March 2022

DEFINITION OF THE TRUE PEO VALUE PROPOSITION

What is a PEO’s value proposition to its clients? One may be tempted to answer this question by listing a PEO’s service and product offering. However, the service and product offering are not the value proposition of a PEO. The value proposition of a PEO is the material impact the PEO has on its clients. The PEO’s product and service suite serve as the framework to drive the value proposition. The execution of the product and service suite through the PEO’s staff is the delivery method of said value.

BY ROB COMEAU

February 2022

BRAND TOUCHPOINTS ARE CHANGING

The pandemic forced a lot of changes. Gone are the days of opening night for blockbuster movies at the theater, frequent in-person meetings, and late-night, large-party dining. Nearly every restaurant now has an app and offers curbside. Zoom fatigue is real, and people are looking for alternatives such as Volley. Movie releases can now be seen at home on apps such as Disney+ and HBO. Safe to say our industry has also seen its fair share of shake-ups and changes.

BY JJ STEADMAN

December 2021/January 2022

10 WAYS MARKETING & SALES CAN TEAM UP TO BUILD A ROBUST SALES PIPELINE

Traditionally, many PEOs have relied on their sales teams to generate leads and build sales pipelines to support company revenue growth objectives. Many organizations are finding that this model isn’t sustainable in this challenging post-COVID business environment. The sales team’s prospecting efforts are yielding fewer and fewer meetings with new prospects. This results in fewer proposals being presented, fewer deals closed, and ultimately, anemic (or even flat) revenue growth.

BY DEAN MOOTHART

November 2021
MORE

ADVERTISEMENT

Ad for iSolved