NAPEO
THIS MONTH’S FOCUS: The PEO Growth Playbook VIEW ALL
THE EDUCATION GAP: WORKING WITH PEO CHANNEL PARTNERS AND TRUSTED ADVISORS
A close-to-the-vest approach may not be the best strategy, as it limits a PEO’s ability to fully tap into the relationships between trusted advisors and their clients. Without the value-added relationship, channel partner clients may regard PEOs as a commodity, reducing the differentiating factor to the price.
BY MARK STEIGER
September 2025
ESTABLISHING TRUST WITH PEO BUYERS THROUGH THOUGHT LEADERSHIP
Thought leadership is more than posting a few LinkedIn tips. It is the intentional practice of positioning your company, your executives, and your client-facing team as experts who bring valuable insight to your target audience.
WORKING IN CONCERT: BALANCING INBOUND AND OUTBOUND MARKETING STRATEGIES
There is no perfect mix for a long-term marketing strategy. It should continue to evolve over time and be prepared to pivot based on your performance analysis of your programs and their generating efforts.
10 IDEAS TO POWER UP YOUR SALES PIPELINE
Not every lead is ready to buy today—but that doesn’t mean they won’t be tomorrow. Instead of letting those opportunities go cold, use automation to stay in touch.
EDITOR’S PICKS VIEW ALL
A Q&A WITH CHAIRMAN JASON SMITH
As Congress continues working on the budget reconciliation bill to extend the 2017 Tax Cuts and Jobs Act, Chairman Smith and his commit
BY Chris Chaney
May 2025
KEENA: ALL IN ON PEO
It became clear that PEO was the direction KEENA should take. That decision sparked a company transformation that’s included a rebran
BY Chris Chaney
June/July 2025
COADVANTAGE: A COMPANY ON A MISSION
Yet, through all this change, CoAdvantage has grown immensely over the years, serving more and more small businesses. It’s a testamen
BY Chris Chaney
August 2025
THIS MONTH’S COVER STORY
NAPEO25: THE PEO INDUSTRY EVENT OF THE YEAR
The PEO industry’s annual flagship event is heading back to Austin! #NAPEO25 will be the industry hub this fall, THE place to be! You won’t want to miss the classroom learning by PEO content area complemented by interactive discussion forums, a comprehensive trade show, and valuable networking events. It’s a must-attend event for all PEO …
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September 2025