NAPEO
THIS MONTH’S FOCUS: Elevating the PEO Value Proposition VIEW ALL
WE’RE NOT SELLING CHLORINE: ESCAPING THE PEO COMMODITIZATION TRAP
Your value proposition isn’t a list of services—it’s a promise of impact. It’s the difference between being a vendor and being a growth partner.
BY MATT CLAUS
November 2025
BUILDING MANAGER CONFIDENCE THROUGH PROACTIVE TRAINING: A WIN-WIN FOR CLIENTS AND PEOS
Even when clients choose not to participate, the availability of professional, no-cost training strengthens the value proposition of the PEO relationship. It demonstrates a clear investment in client success, risk reduction, and long-term partnership.
POINT SOLUTIONS ARE COSTING YOUR CLIENTS TALENT
Recruiting and onboarding have emerged as defining services for PEOs, and the ability to offer integrated technology supported by true expertise has become a critical differentiator.
THE PEO PARADOX TURNING RISING HEALTHCARE COSTS INTO COMPETITIVE ADVANTAGE
When 98% of small businesses fear healthcare costs will overwhelm them, PEOs have a clear mandate. These businesses need partners who can transform an existential threat into a manageable operating expense.
EDITOR’S PICKS VIEW ALL
KEENA: ALL IN ON PEO
It became clear that PEO was the direction KEENA should take. That decision sparked a company transformation that’s included a rebran
BY Chris Chaney
June/July 2025
COADVANTAGE: A COMPANY ON A MISSION
Yet, through all this change, CoAdvantage has grown immensely over the years, serving more and more small businesses. It’s a testamen
BY Chris Chaney
August 2025
MEET BILL MANESS: NAPEO’S 2025-2026 BOARD CHAIR
Bill Maness is the founder and CEO of Syndeo, the only Wichita, Kansas-based PEO. He’s been an active member of NAPEO since joining t
BY Chris Chaney
October 2025
THIS MONTH’S COVER STORY
FROM CUBA TO CORPORATE SUCCESS: A FATHER-SON JOURNEY IN THE PEO INDUSTRY
Escaping communist Cuba via Operation Pedro Pan, an underground network that brought over 14,000 unaccompanied children to the U.S., he began an inspirational journey that would one day shape an entire industry.
BY CHRIS CHANEY
November 2025