NAPEO
September 2024
THIS MONTH'S FOCUS: Sales and Marketing
NAPEO CELEBRATES 40 YEARS
40 years ago this November, a small group of industry pioneers forged a new path that all of us would follow. The group voted to establish the National Staff Leasing Association to protect, support and grow their businesses. None knew for sure what the future would bring, but they took the risk.
BY Chris Chaney
September 2024CONTENTS
FEATURED
BEYOND BENEFITS SAVINGS: THE EVOLUTION OF SELLING PEO
Just as the HR landscape has shifted significantly in the last 25 years, so has the value of a PEO’s services to prospective clients. Two decades ago, most prospective clients came to us for one reason. They were motivated by the cost savings a PEO could provide on employee benefits.
BY Sandara Osborn
September 2024
3 EMERGING SALES AND MARKETING TRENDS FOR PEOS
Podcasting, sales playbooks, and omni-channel integration represent three impactful strategies that can enhance engagement, streamline processes, and improve customer experiences.
BY Dean Moothart
September 2024
WATCH YOUR LANGUAGE
Here are 7 recommendations for having better communications to gain deeper, authentic relationships and more client relationships along the way.
BY Clay Kelley, SHRM-SCP
September 2024
ON THE SAME PAGE: ALIGNING PEO SALES AND MARKETING TEAMS
While marketing and sales serve distinct functions, their objectives are essentially the same: to attract, engage, and retain clients. When these functions operate in silos, it can lead to inefficiencies, missed opportunities, and, ultimately, poor client experience.
BY Samantha Reynolds
September 2024
HOW PEOS CAN RECALIBRATE FOR THE CHANGING CONSUMER LANDSCAPE
Although there are over 500 PEOs in the U.S. assisting more than 200,000 small businesses, the landscape has changed. Changes in human resources, labor laws, job-searching processes, technology and talent demand have all impacted how PEOs provide solutions and help employer clients.
BY Heather Keefer Saulsbury
September 2024
THE DIGITAL REVOLUTION: HOW PEOS CAN FUTURE-PROOF THEIR GROWTH AND MARKETING
We live in a tech era where digital marketing is the fastest way for businesses to reach their target audience. 56% of organizations are changing their business models to capitalize on digital opportunities. How can PEOs capitalize on digital marketing?
BY Rajesh Gurumoorthy
September 2024TRACKS
“I extend my heartfelt thanks to the board members and membership for their dedication and support. Your collaboration and commitment have made this year a success. ”
BY Steve Politis
September 2024How to Actuarially Drive Sales
Leveraging actuarial skills and data-driven strategies is like having a GPS for your sales journey. It helps PEOs target the right markets, optimize profitability, tailor pricing, and continuously improve.
BY Frank Huang, FCAS, MAAA
September 2024HOW INNOVATIVE BENEFITS CAN HELP IMPROVE A PEO’S BOTTOM LINE
PEOs must offer something unique and valuable to catch the attention of prospective clients as well as retain current customers. Offering innovative and attractive benefits for worksite employees can be the deciding factor for a company choosing between PEOs, staying with their existing PEO or choosing to do business on their own.
BY Chris Sanders
September 2024
“Steve now joins an esteemed group of past- board chairs who have ushered our industry and our association to where we are now.”
BY Casey M. Clark
September 202410 STRATEGIES FOR PEOS TO EXPAND AND THRIVE IN AN EVOLVING BUSINESS LANDSCAPE
In today's rapidly evolving business landscape, PEOs must expand their businesses to thrive and remain competitive. As companies continue to seek efficient and cost-effective solutions for their HR needs, PEOs have a unique opportunity to leverage their expertise and comprehensive services to capture a larger market share.
BY Chandler Thorn
September 20243 WAYS TO SAVE UP TO 85% ON CA LITIGATION COSTS THANKS TO PAGA REFORM
There are three actions PEOs and their customers can take to save up to 85% in California litigation costs thanks to a recent legislative compromise. Anyone doing business in California is no doubt familiar with the Private Attorneys’ General Act – or PAGA, the scariest four-letter word in the state for employers.
BY John Polson, ESQ.
September 2024PREGNANT WORKERS FAIRNESS ACT: EEOC’S FINAL RULE AND TIPS FOR PEOS
The Pregnant Workers Fairness Act (the “PWFA”) requires covered employers to make reasonable accommodations to qualified employees or applicants known limitations related to, affected by, or arising out of pregnancy, childbirth, or related medical conditions unless doing so would cause undue hardship on business operations.
BY Brian L. McDermott, ESQ.
September 2024LEVERAGING WHITE LABEL SOLUTIONS: HOW PEOS CAN ADD ADDITIONAL VALUE TO CLIENT RELATIONSHIPS
By offering white label solutions, PEOs can adapt quickly to changes in the market and stay ahead of the curve and the competition, all without direct investment and long learning curves.
BY Kevin Brewer
September 2024