NAPEO
February 2023
THIS MONTH'S FOCUS: Employee Engagement
SHOW UP, TELL THE TRUTH, AND DO THE NEXT RIGHT THING
After more than twenty years in the PEO industry, Joe Beers has seen and learned a lot. From joining a start-up PEO that would grow to 45,000 worksite employees (WSEs), to starting his own PEO, Beers has worked with many different clients and faced many different situations. What has always remained the same, though, is the core philosophy that guides his life and business: show up, tell the truth, and do the next right thing.
BY Chris Chaney
February 2023CONTENTS
FEATURED
THINK IT THROUGH: HOW RETURN-TO-OFFICE MANDATES MAY IMPACT EMPLOYEE ENGAGEMENT
As a result of the workforce evolution in recent years, remote, hybrid and onsite work has been redefined, and is a top-of-mind subject in daily conversations. Many companies and teams like ours at LandrumHR have an employee base geographically widespread throughout the U.S. In our case, this pre-dates the pandemic, but like these other companies we, too, are still evaluating the pros and cons to re-engaging teams physically onsite where and when possible, without causing disruption to workflow and requiring facilities (re)construct.
BY Gehan "G" Haridy-Ardanowski
February 2023
BUILDING THE FUTURE OF WORK: 3 WORKPLACE ROLES THAT WILL BE CRUCIAL FOR EMPLOYEE ENGAGEMENT
Many of the challenges of the contemporary and immediate future of work aren’t radically different than the challenges that have existed in corporate work environments for years. But, with each shifting generation, there are new ways of looking at the same challenges. As Chief Workplace Officer at Oyster HR, a global employment platform with 650+ fully-distributed employees, I’ve tried to prioritize workplace roles that support communication, transparency, and authenticity within our organization.
BY Mark Frein
February 2023
EIGHT STEPS TO ADDRESS DIVERSITY AND INCLUSION
Diverse viewpoints and perspectives bring a lot to PEOs. A diverse workforce in terms of age, race, religion, nationality, sexual orientation, gender, national origin, and gender identity can help you develop original strategies, and create new ways to cater to our diverse clients. Diversity can also generate higher revenue, and innovate our offerings. It's the precursor to better decision-making, equal access, fair treatment, increased rates of jobs accepted by qualified candidates, and greater performance.
BY Anthony Laporte
February 2023
Leveraging Empathy and Design Thinking to Solve Today’s Workplace Culture Challenges
There’s no single right answer to employee engagement, but at ADP, our client experience team has found that starting with empathy and leveraging design thinking helps to chip away at these colossal challenges. Starting with empathy is often easier said than done. Luckily, there are methodologies like design thinking that provide tried and true exercises and resources to help ground organizations in human experiences. Here are a few techniques that we’ve found particularly effective.
BY Nicole Nystrom Tart
February 2023
THE ROLE OF EMPLOYEE ENGAGEMENT IN HIGHLY EFFECTIVE ORGANIZATIONS
Employee engagement is a vast construct that touches almost every part of human resource management. If every part of human resources is not addressed in appropriate ways, then employees will fail to fully engage themselves in their job as a response to such kind of mismanagement. The idea of employee engagement is built upon the foundations of earlier concepts like job satisfaction, employee commitment, employee performance, employee retention rate, organizational citizenship behavior, and the like. Though it relates to and encompasses such concepts, employee engagement is much broader in scope and function.
BY Carson King
February 2023TRACKS
Where did the New Year go?!?! I hope that you and your families enjoyed a safe and happy holiday season. We are already in February, and 2023 is going to continue to be full of action! I have always enjoyed February for many reasons. In the world of PEO, you can (hopefully) catch a breath from the very busy year-end hubbub of new business and annual filings. It is the opportunity to re-assess the annual game plan - are you taking the lead early in the game? Or is it going to be a nailbiter to the very end?
BY Kristen J. Appleman
February 2023ACCELERATING THE SALES PROCESS WITH MARKETING CONTENT
Quality content is the key to a successful marketing strategy. Content published online will extend a brand, position your business as subject matter experts, attract visitors to a website, and convert those visitors to qualified sales leads. But the role content plays in the sales process doesn’t end there. The same content that was created to support marketing’s objectives can also be used (or repurposed) to support the sales process and even help accelerate deals through the funnel. Salespeople engage with prospects at various stages of the buyer’s journey – Awareness, Consideration, and Decision-making.
BY Dean Moothart
February 2023GETTING YOUR HOUSE ORGANIZED: STEPS FOR A SUCCESSFUL 2023
To achieve success, a PEO must build and maintain a strong foundation. Without this, the weight of the inevitable operational stresses and changes to be encountered as the year progresses will not be sustainable. With the new year rush behind us, take this opportunity to get your house in order. While there are multiple financial items to tackle such as budgets, forecasts, and tax rate reviews along with sales and marketing initiatives, this article focuses primarily on operations-related steps.
BY Jean Goldstein, CPA
February 2023What else does one do during his or her time off but ponder the value proposition of a PEO? And so it was during the Christmas break, I was talking to a friend about our industry, and I was touting its enormous growth over the past decade. My friend asked me what accounted for this growth. Of course, I humbly noted NAPEO’s $1.3M-plus marketing budget which has relentlessly touted PEOs to small businesses.
BY Pat Cleary
February 20235 QUESTIONS PEOS COMMONLY ASK ABOUT NON-COMPETES, OTHER RESTRICTIVE COVENANTS
Employee mobility and turnover continue to plague many employers. Naturally, this breeds concerns about what else might go out the door along with a departing employee. Implementing a strategy for protecting a PEO’s or client’s goodwill, business relationships, other employees, confidential information, and trade secrets is crucial. What an appropriate protective strategy should look like depends on numerous factors, and one PEO’s or client’s successful strategy might be disastrous or unworkable if simply duplicated elsewhere. Combined with the challenges of the ever-changing legal landscape of non-compete agreements and other restrictive covenants, many companies struggle knowing where to start.
BY Brian L. McDermott, Esq. and Zachary A. Ahonen, Esq.
February 2023SIMPLE STEPS TO PROMOTE MENTAL HEALTH AT WORK
n today’s post-COVID workforce filled with Millennial and Gen Z workers, mental wellness and mental health no longer carry the stigma of the past and have now become top of mind for employers and employees. No longer can we “rub some dirt in it” to get a fix when one in five adults each year is affected by a mental health condition and 55% of them go untreated1. The PEO industry has an amazing opportunity to further bring big business benefits to small businesses across the country by adding mental health solutions to product and service portfolios.
BY Ryan Churchill
February 2023