AI: A MASSIVE CHALLENGE AND OPPORTUNITY FOR PEOS

We’ve now reached a critical juncture where companies need to make a few important decisions about how to use AI. Many topics will include both HR and HCM, meaning countless companies will be looking to their PEO partners to provide guidance in navigating the increasingly complicated AI waters.

AI: THE IMPACT ON MERGERS & ACQUISTIONS

When I was young, I watched movies with robots and drones; we called this science fiction because such things would, of course, never come true. This was only imagined to be future scientific or technology advances as is artificial intelligence or AI. So here we are – and yes, robots and drones have come to offer technological advances that can enhance the way we interact with each other and with the world. And they are here to stay!   

So how can AI impact mergers and acquisitions (M&A)? What M&A tasks can a robot control or computer complete in the M&A world that are usually done by humans? Let’s look at just a few examples. 

 

LEVERAGING AI IN M&A TASKS 

Target Screening.To determine the best ROI, shareholders of the buying company must identify acquisition targets and understand how the deal will impact their strategy and financial performance. By harnessing the power of AI, buyers may be able to more efficiently and accurately identify potential targets, thereby increasing the likelihood of successful acquisitions. 

Due Diligence. AI can streamline the due diligence process by document review and analysis. Cloud based data rooms have already revolutionized M&A due diligence by replacing physical data rooms and I think AI will enhance the process even more. And to think that back in the day we had real paper deal books that we mailed! 

 

Analysis of Information. AI may be able to analyze information such as a company’s brand, management, trajectory, resources, productivity, and financial information to determine the profitability of the combined entities. 

Reduction of Risk. AI may be able to reduce risk in due diligence by analysis of huge volumes of data, therefore forecasting trends. This could help decision making for more successful MA strategies. Companies can leverage AI as algorithms accurately aid better predictions which makes a shift in how deals are originated and evaluated. 

Valuation. Determining the value of a PEO is made of many distinct pieces of the valuation puzzle. I just do not see a tremendous impact on the human ability to understand valuations across the PEO industry unless they have done multiple deals and understand the comparisons in detail. 

Post-acquisition. AI can follow an acquisition, facilitating the integration by automating various tasks including data migration, employee onboarding, and process standardization. 

In summary, AI is reshaping the way buyers undertake due diligence, make decisions, and integrate post-merger. Organizations can obtain profound understandings of target companies, minimize the duration and expense of M&A and make better informed decisions driven by data. 

But at the end of the day there is one thing you cannot take out of successful M&A transactions and that is the people. It takes a combination of business and emotional intelligence to be a great M&A advisor, and it takes an incredible “read” on the people involved on both the buy and sell side to know if a deal will ultimately be successful. It is kindness, integrity and respect that truly guide the M&A process and those for me are simply real-time and human.  So for now, while some of the deal tasks can be completed by AI, great deal making is about the ability to understand, guide and value the people and will not gain immediately from AI in my opinion.  But then again, I was not a believer in science fiction! 

HOW TO CHOOSE AN AI VENDOR

I have often found myself standing for minutes in my nearby Publix trying to figure out which item to buy. Did I want the $2 name brand product, or the $1.50 Publix generic version? Did I want the less tasty Gala apples at $1/lb or the tastier Honeycrisp apples at $2/lb? I would stand there paralyzed by the decision.
 

Thankfully, at some point, stomach pain kicks in and forces you to make a decision. But in real life, there are many in PEO leadership who are staring blankly, maybe even petrified and anxious, in the aisle of predictive models trying to figure out how to decide between different companies. So, let me do my best to present you with points you should consider to move from trepidation to triumph.
 

First, two caveats. The first one is that this is not comprehensive. Writing a thorough treatise on this would take too long and I’ve already used enough of my word limit. The second caveat is that this article is focused on analytics firms providing underwriting, pricing, loss control, or claims-level solutions that are commonly marketed as AI.
 

So, how does one select an AI vendor in claims, loss control, underwriting, or pricing? 

 

CONSIDER THE BUILD VS BUY DECISION 

There are a lot of considerations going into this decision, but it’s worth checking this point off before you start heading to the analytics store. Building something in-house or even with outside support could be a better option if you’re looking for a more customized solution, have in-house technical expertise and resources, and/or need a quicker turnaround. The customization aspect is important because PEOs are not insurance companies, and so you’ll want to find a vendor that can not only spell P-E-O, but also know how a model implemented with you would differ from an insurance carrier. 
 

It is worth noting that I have definitely seen companies start off with great intentions and then end up with more money spent and less of a product than if they had just outsourced the work from the get-go. Going with an external vendor can mean avoiding diverting too much attention and resource from other parts of the business, having immediate access to specialized expertise, proven technology, and on-going support.
 

HAVE THE RIGHT PEOPLE LEADING THE RFP 

A request for proposal (RFP) process or something akin to it is absolutely crucial to ensuring a methodical approach to evaluating the potential vendors. Internal stakeholders with previous experience are the most ideal, and it’s important to also incorporate other stakeholders if not into the actual process then at least to get feedback at the outset.  

Experience is key but a characteristic not to be overlooked is independence. Whomever you have leading the process, make sure that that person or group of people have the best interests of the company at heart, with no selfish motivations apparent that might impair their judgment.
 

LOOK UNDER THE HOOD 

It’s important that you, or the people you trust, understand the model design and how it compares against competition. I’ve seen models promoted as being robust and cutting edge, but once you get through an NDA and delve into the model details the model is shockingly dated and not well suited for anyone’s needs.
 

It’s also good to give it a test drive. How does the model perform on your own data? Having real-life examples can help you get comfortable with important details like the potential range of ROI and what a model “error” or incorrect prediction might mean financially and operationally.
 

DIFFERENTIATE BETWEEN SALESPEOPLE AND POST-SALE SUPPORT 

As you go through the RFP process, some firms will connect you with smooth-talking salespeople and flashy decks persuading you that your hard-earned budget will generate an immense return. However, after you sign the contract, you quickly realize and regret that the immediate attention you received from that salesperson is now replaced with inattentive and rigid interactions with the people actually doing the work. As you go through the RFP process, make sure you differentiate those two groups, and talk to the actual people behind the scenes.
 

A subpoint to this is understanding how important of a client you are for the company. Are you a smaller or larger client for them? Will they be willing to work with you on changes in the model because you’re a valued client, or will they brush you off because you’re booked as a win on last month’s sales quota?
 

PUSH FOR PERFORMANCE-BASED CONTRACT TERMS 

It’s great when companies say they want to share in your success and ensure there will be little downside to spending your budget with them, but what if they were able to codify those assertions in a contract? Having a contract designed such that you pay little when there’s little to no results, and you pay more when you’re swimming in ROI is a true partnership. Of course, the devil is in the details. You have to not only define “success” but be able to objectively quantify and monitor it over time.  

While there are many other considerations at play and each situation is different depending on the PEO’s history, sophistication, needs, goals, etc., the above points hopefully will help reduce some anxiety when looking at the different options in the predictive modeling aisle.  

2023 DIGITAL TRENDS

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AI IN CYBERSECURITY: THE GOOD, THE BAD AND BEING ON THE PRECIPICE OF A NEW ERA IN TECHNOLOGY

As you might expect with cybersecurity, battlelines are being drawn between the people creating AI solutions to help protect companies and the people making AI software that is designed to find vulnerabilities in areas designed to protect data; systems; financial and personal information; intellectual property (IP); and Industrial Internet of Things (IIoT) and other IoT devices.

AI IN CYBERSECURITY: THE GOOD, THE BAD AND BEING ON THE PRECIPICE OF A NEW ERA IN TECHNOLOGY

As you might expect with cybersecurity, battlelines are being drawn between the people creating AI solutions to help protect companies and the people making AI software that is designed to find vulnerabilities in areas designed to protect data; systems; financial and personal information; intellectual property (IP); and Industrial Internet of Things (IIoT) and other IoT devices.

THE DIGITAL IMPERATIVE: ADAPT OR BECOME OBSOLETE

Experts have written articles for decades urging companies to update their business with cutting-edge technologies. By now, you may have been lulled to sleep by such headlines, content with your current processes and an “if it’s not broke” mindset. You may even be convinced that recent technological advancements like artificial intelligence (AI) are just a fad or something to ignore. However, given the exponential rate at which new cutting-edge technology is transforming every industry – including the PEO industry – you and your business no longer have the luxury of complacency.

THE TOP 10 REASONS YOUR PEO AND YOUR CLIENTS NEED AN AI POLICY

You might think your PEO and most of your customers don’t need a workplace policy covering artificial intelligence (AI). After all, you and your customers might not have an internal AI product for workers to use, and not all your customers are in the tech space. But employees across all industries are intensely AI-curious and are wondering whether ChatGPT, Google’s Bard, and other similar platforms can help them at work. With this inevitable use comes some serious legal risks for your PEO and your customers. An AI policy can reduce some of the risk. What are the top 10 reasons why you and your customers need an AI policy?

ASK THE EXPERT: A Q&A WITH PAUL NASH OF BEAZLEY

Paul Nash is an employment practices liability (EPL) underwriter with Beazley. He is the EPL and Safeguard product leader for both the UK and US teams and was instrumental in developing the first SAM/SML policy issued by Beazley in 2006. He has more than 30 years of experience in the insurance. He recently spoke with Paul Hughes of Libertate Insurance about the state of the EPLI market, how he has seen the PEO industry evolve and more. PEO Insider captured their conversation.

5 QUESTIONS TO ASK A CLOUD SERVICE PROVIDER ABOUT CYBERSECURITY

One of the questions I’m frequently asked by PEOs is simple: Is the cloud safe?  Actually, this is a trickier question than it seems. The answer is yes, of course, but like any internet-based endeavor, there are certainly many caveats. Cloud security requires you to think about security differently than on-premise security or data center security.

PROTECTING THE PEO: THE EMPLOYEE’S IMPACT ON CLIENT AND ORGANIZATIONAL SECURITY

Every business faces different challenges whether from competitors, market changes, supply chain disruptions, or myriad external or internal forces. Yet every business, regardless of size or industry, faces a common threat: the security of critical data. Whether it’s the leak of proprietary business information or customer data, or a breach, or a malicious software attack, it can be devastating. Security incidents result in disruption, fines and a loss in customer confidence that can take years to recover.   

IS YOUR COMPANY ALREADY IN THE CROSSHAIRS?

We all have locks and alarms on our homes, businesses, and vehicles. None of us would think about leaving our property unguarded. Why would you take the chance with your digital property?  So, what can PEOs do internally to help secure the vulnerable areas of their business? As IT Manager at ESI, I have the task of guarding the gates of ESI through various techniques. Hopefully, by sharing some of these techniques, we will add some nuggets to your cybersecurity protocol.  

DISASTER RECOVERY FOR PEOS

Disasters are inevitable, and their timing is unpredictable. Preparing your company and employees before disaster strikes can make the difference between a catastrophe or an inconvenience. While no one wants to experience a business disruption, especially any technology-related disruption, there are many reasons that you could end up in that position.

TURNING RISK INTO REWARD: THE CYBER OPPORTUNITY

The exposure of being an employer is dynamic and untenable for a small employer, which is why PEOs are so crucial to businesses. While core PEO responsibilities such as payroll, procurement of workers’ compensation, and human resources are foundational value propositions to assist employers, in addition to these areas what makes one PEO more attractive than another in the selection process? What is the biggest problem to solve for your client company? Maybe it’s safety. Usually, the area where they lack the most understanding and support is in cyber defense. Every client of yours is a sitting duck for a hacker and you can help. 

THE CYBER SEA: Lessons in Leadership, Identity, and Hard Work

As chief information security officer at PrismHR, Dwayne Smith leads the company’s cybersecurity efforts. He works to strengthen cyber defenses, and guard vital information from internal and external threats. A vast and evolving field, cybersecurity requires constant vigilance, training, and adaptation. Smith may be a relative newcomer to the PEO industry, but his background boasts impressive cyber credentials from service in the United States Navy, consulting with government agencies, and leading cybersecurity efforts for Cummins, Inc., a large multinational company.

BUILDING A MORE CYBERSECURE WORLD IN 2023

As someone who has spent the past 20-plus years studying cybersecurity and supporting commercial, defense and intelligence organizations, I joined the PEO space earlier this year because I saw an opportunity to help this industry improve its cyber protections. Doing so is vital to help protect them and the small- and medium-sized businesses (SMBs) that make up the lion’s share of companies.   

HOW TO MAKE YOUR TECHNOLOGY OFFERINGS FAB: FUNCTIONAL, ALL-INCLUSIVE, AND BENEFIT ALL

One area where we serve our clients is by providing technology, but are our technology offerings up to par? Has our technology kept up with our workforce? Where are we stuck? Where are we falling short? How do we create the change we need to walk the electronic walk? And how inclusive, really, is our technology? For those of us who’ve participated in annual goal setting meetings, we’re familiar with the intentionally weird moniker big hairy audacious goal or BHAG. I prefer a slightly smoother approach: functional, all-inclusive, and benefits all or FAB. Are your PEO’s technological offerings FAB?

ANATOMY OF A CYBERATTACK: KEY CRISIS COMMUNICATION STRATEGIES

Crisis communication is a large part of that response plan. It includes the collection, organization, and dissemination of timely and factual information to mitigate the impact of a crisis. It’s the dialogue between your PEO, your clients, and respective stakeholders before, during, and after an incident. Effective crisis communication planning takes the confusion and panic out of a crisis and replaces it with accurate, clear information and reassures that help is on the way.

UNCOVERING THE DOWNSIDES OF WORKPLACE TECHNOLOGY

It is accepted as common wisdom that technology improves the work environment, streamlines processes and workflows, and makes a workplace more productive with diminishing costs over time.However, until relatively recently, there has not been much data to quantify or qualify that conclusion.