YOUR DUES AT WORK

In late February, our leadership convened in California for our annual first quarter board retreat. You’ve heard me say many times that your deep commitment to collaboration and engagement represents a core strength of our industry. True to form, the conversations were thoughtful, robust and productive.

You invest a lot in NAPEO – corporate dues, personal PAC contributions and, importantly, time. That is why we focused our retreat discussion on ways to enhance the return on those investments in us by elevating the value derived from NAPEO membership.

We left the retreat with tangible steps to produce new resources, elevate the PEO industry’s voice in Washington and enhance our insightful programming—all in alignment with our strategic plan. I look forward to introducing these new resources throughout the year.

PILLAR 1: DEFINE AND DRIVE A COMPELLING INDUSTRY NARRATIVE

Several new tools are in the works to more consistently tell the story of how PEOs help American businesses thrive. We’re working on an interactive map that will showcase the comprehensive PEO client data captured in last year’s study. This will enable all NAPEO members to self-serve data most relevant to their business needs while highlighting the full breadth and scope of our industry.

A new advocacy toolkit will better equip you to communicate with policymakers. The collateral within will offer messaging guidance, industry factsheets and material to share with the legislator or regulator. By getting the industry on the same page, we’ll be able to enhance PEO comprehension with those with the greatest ability to impact the business climate for PEOs and the more than 230,000 businesses we serve. This leads me to pillar two.

PILLAR 2: SECURE A FAVORABLE POLICY ENVIRONMENT FOR PEO SUCCESS

Each year we meet with legislators on Capitol Hill during PEO Advocacy Day, and I hope to see many of you next month. It’s an important opportunity for policymakers to hear our message. This year, we’re extending these efforts by launching a pilot program to host small business roundtables with influential legislators, PEOs and PEO clients in-district. These roundtables will localize the PEO impact story for policymakers and create opportunities for NAPEO members and their clients to interact directly with their elected officials.

We’re also exploring ways to convene regulators who cover or oversee topics of great importance to PEOs. Convening groups of regulators will allow us to highlight effective regulation and deliver a consistent industry message and perspective on key issues at scale.

PILLAR 3: ELEVATE NAPEO AS THE DEFINITIVE PEO INDUSTRY RESOURCE AND CONVENER

Member education and engagement will always be a core function of NAPEO. That being said, as the industry evolves so too must the format, structure and content we deliver. We’re focused on creating opportunities for new industry voices to participate in conference panels to drive engagement and offer more chances for leadership development. We’ll also evaluate our current event calendar to see where improvements can be made. Lastly, we’ll take a close look at our current leadership council structure and make improvements to better serve the needs of our association.

The progress ahead is only possible because of the engagement and commitment of NAPEO members. Your dues support the advocacy, resources and community that strengthen our industry and help PEOs deliver real impact for American businesses and communities all across the country. Together, we will continue advancing our shared priorities and ensuring that the PEO industry remains strong, influential and well-positioned for the future.