STEP INTO WELLNESS: THE THIRD ANNUAL EVERY STEP COUNTS 5K RETURNS THIS OCTOBER

BY DEBORAH BROUSSEAU

Managing Director, Marketing
Landrum

October 2025

This October, Landrum is proud to host its Third Annual Every Step Counts 5K Run/Walk, a community-driven event that celebrates movement, mental wellness, and meaningful connection. What began as a simple initiative to promote physical activity has become a powerful tradition that brings together individuals, families, and organizations across the Gulf Coast of Florida. Giving back to the communities they serve nationwide has always been at the heart of Landrum’s people-first focus, and this event is one more way they bring that mission to life.

MORE THAN A RACE

The Every Step Counts 5K is not just about crossing the finish line, it’s about making a difference in the community. Proceeds from the event benefit Lakeview Center, a non-profit organization that provides behavioral health services to children and adults in the Pensacola community. By registering and lacing up their sneakers, participants become part of something much bigger than a Saturday morning run/walk. They are supporting programs that help people heal, grow, and thrive.

For Landrum CEO Britt Landrum, III, the connection between physical and mental health is personal and profound. “When we take care of our bodies, we’re also taking care of our minds,” he says. “This event is a celebration of that link, and a reminder that every step we take toward wellness is a step toward a stronger, healthier community.”

This year’s race takes place on Saturday, October 11, with an 8 am start. In addition to supporting a meaningful cause, registrants receive a commemorative t-shirt and a medal for crossing the finish line.

WHY IT MATTERS

The Every Step Counts 5K is as much about community as it is about wellness. Events like these give neighbors the chance to come together, support an important cause, and share in the uplifting energy of movement and togetherness. For some, the run may be about achieving a personal fitness goal. For others, it may be about supporting a loved one who has benefited from Lakeview Center’s services. And for many, it’s simply about showing up, making connections, and reminding ourselves that we’re stronger together.

The funds raised through the 5K have a tangible impact, from helping children access counseling to enabling adults to receive treatment for substance use disorders to providing ongoing support for families navigating mental health challenges.

A TRADITION OF WELLNESS AND GIVING

Landrum believes that a mentally and physically well workforce is in everyone’s best interest. When employees feel supported in their mental and physical well-being, they are more engaged, productive, and empowered to do their best work. Just as every step on race day contributes to a stronger community, every investment in employee wellness contributes to a stronger business.

Over the past two years, the Every Step Counts 5K has grown into a beloved local tradition. Participants return year after year, bringing friends, colleagues, and family members to experience the joy of giving back while prioritizing their own wellness. The event reflects Landrum’s longstanding belief that when businesses and communities invest in people, everyone benefits.

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