G-P: BREAKING DOWN GLOBAL BARRIERS

Over the past few years, many within the PEO industry have encountered employer of record (EOR) companies. There’s been a lot of discussion within the industry about how to partner with EORs. Fortunately, NAPEO has benefited from having G-P as an Industry Champion medallion partner. Founded by CEO Nicole Sahin 13 years ago, G-P was the first EOR company. Sahin pioneered the industry with a vision to help ​create opportunities for anyone, anywhere​​ ​

“I wanted to create a fast and easy way for companies to hire anyone, anywhere in the world – without setting up subsidiaries or local branch offices,” Sahin says.

She explains that scaling globally had been an option reserved for the largest companies, ones who could handle the incredibly complex, time consuming and expensive process of establishing a business footprint in another country. Sahin seized the opportunity to create a solution for all ​ ​ businesses to take advantage of international hiring and global markets.

Nicole Sahin, CEO, G-P. Photo credit: Mark Leibowitz (Laird & Good)

“Today’s business landscape requires companies to think beyond their home market for access to talent and to gain a competitive advantage,” she explains.

Two-thirds of executives are focused on growing their companies in 2024, G-P research shows. Yet, the lack of in-house expertise ​sometimes ​means that growing globally is not a feasible option. That’s where G-P comes in.

“We help companies hire, onboard, pay and manage team members quickly and compliantly in 180+ countries and counting – all without the hassle of setting up local subsidiaries and branch offices,” she says.

​​​​​​​C​ompliance expertise is a key part of G-P’s value proposition. From the beginning days of the company, Sahin assembled a team of knowledgeable in-​country ​HR legal​ and compliance​ experts​ making it easy for companies to quickly and compliantly hire and manage teams anywhere in the world. ​​

​​ ​AI-DRIVEN SOLUTIONS

Underpinning the company and supporting clients is a best-in-class technology platform backed by AI. Sahin believes that AI is the key to ​accelerating ​global success and that companies who embrace AI and innovation will thrive in today’s dynamic market.

“Our recent ​​AI at Work report found that 96% of executives believe that companies that use AI to support asynchronous work across countries or time zones will soon outpace those that don’t, and 65% believe AI is critical for operating and being competitive across global markets,” Sahin points out.

​​In 2023, ​G-P’s team of technology experts developed ​and introduced G-P’s Global Intelligence Assistant, ​GIA, a generative AI-enabled tool to help make every customer an expert in global growth. Sahin says the tool is a first-of-its-kind and represents G-P’s unmatched expertise on global employment and market-specific tax, benefit, and labor-law knowledge.

THE TRIPLE BOTTOM LINE

Unlocking the potential of global growth can help many companies reach what Sahin calls the triple bottom line: happy customers, happy employees, and happy shareholders. Engaged and motivated employees perform better work which translates to satisfied customers. This feeds into company success which makes shareholders and investors happy, she explains. All three components work together. G-P’s solutions help companies grow, scale, and create more value for customers.

​​T​he opportunit​ies​ with global growth ​have the potential to​​ ​make a big difference when it comes to attracting top talent. Growing globally means a company has a larger pool of talented, high-performing individuals to recruit from. Further, being a global company is a sought-after trait by many younger workers who make up the future of the workforce. G-P research found that a staggering 80% of employees want to work for a global company.

From Sahin’s perspective, this ​is ​part of a larger conversation of changing workforce expectations.

“Leaders have been grappling with the changing expectations of today’s workforce for the last few years. While this requires a mindset shift for some, I think it will ultimately change business for the better. The new generation of workers – that G-P calls Gen Global – are seeking more than a job – they want opportunities for growth, diverse experiences, work flexibility and independence,” she explains.

Global companies are well positioned to meet these expectations and deliver the employment experience employees look for. A G-P report found that a significant number of these Gen Global employees think that global companies provide access to better pay and benefits (49%), a culturally diverse workplace (48%), and greater flexibility (40%).

Simply put, to succeed and thrive​, ​businesses can’t afford not to consider growing globally. G-P offers clients the tools, resources, and expertise to make this goal a reality in a seamless way.

As an entrepreneur and company founder, Sahin knows the challenges of running a business. She saw companies struggle to master the payroll regulations, legal protocols, and cultural nuances of different international markets. The company she’s built has pioneered an industry with one overarching mission: to break down barriers for all.

“I wanted to open pathways and remove the complexities, enabling everyone, everywhere, to have equal access to global opportunity. This not only gives companies access to global talent but also opens up opportunities for brilliant, entrepreneurial people worldwide,” she says.

“We all have a role to play in breaking down barriers and creating a more positive future.”