PUTTING IDEAS INTO ACTION

BY BILL MANESS

CEO

Syndeo

October 2026

Many of you reading this column will have recently returned from NAPEO’s Annual Conference & Marketplace. The annual event always presents a valuable opportunity to reconnect with colleagues, hear new ideas and take the pulse of our industry. Over a few packed days, we learn from one another and leave with many new ideas.

But the real value of the conference and return on your investment begins after you get home.

The conversations we have in hallways, during sessions and over dinner matter most when they lead to action. Maybe it is a new approach to serving clients. Maybe it is a fresh way to develop your team, strengthen your culture or improve an internal process. Maybe it is a connection with a peer who has already worked through a challenge your company is facing.

Our industry has always been built on that willingness to help each other grow.

That collaborative spirit is especially important as we head into the final stretch of the year. For PEOs, the fourth quarter is one of preparation: open enrollment, year-end planning, budgeting and getting clients ready for what comes next. It is also a time to look honestly at what worked this year, what did not and where there is room to improve.

That is why I hope those who attended take something from the event and put it into practice.

It does not have to be a major initiative. Sometimes the most meaningful progress starts with one conversation or one change in the way we approach a familiar challenge.

One of the greatest strengths of the PEO industry is the experience and expertise that exists across our community. We compete in the marketplace, but we also recognize that a stronger industry benefits all of us. When we share best practices, invest in our people and raise the standard of service we provide, we strengthen the value of the PEO model itself.

NAPEO’s role as an industry convener plays an important part of that. Bringing our industry together creates opportunities to learn from peers, challenge our assumptions and think differently about the future. If you’ve never attended a NAPEO event, I encourage you to make that a goal for 2027.

As you look toward the end of 2026 and the opportunities ahead in 2027, I encourage you to think back on the conversations you had and the new ideas you’ve heard. Then choose one thing and act on it.

That is how a few days together can create value long after the conference ends.

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