NAPEO
It’s April and that means it’s time to start gearing up for National PEO Week May 19-25! It’s our time to tell our story and highlight all the ways we help our clients and their employees, the economy, and our communities. Let’s make sure policymakers and the public recognize the crucial role PEOs play in supporting the small and mid-size businesses that are the backbone of the U.S. economy.
Last year’s inaugural National PEO Week was a rousing success. It was memorialized in the Congressional Record, courtesy of Rep. Erin Houchin (R-IN), and was officially recognized by the National Day Organization, which annually approves only 30 requests out of 25,000 applications. Several states also passed proclamations in honor of National PEO Week. In Washington D.C., we marked the occasion with large scale billboards at Reagan National Airport, buses wrapped in the National PEO Week logo, a scoreboard shout-out at Nationals Park, and meetings with dozens of lawmakers where we talked about all the ways PEOs help small businesses grow and thrive.
Around the country, PEOs large and small celebrated in their own communities and with their employees and clients. Our social media channels were flooded with posts and pictures of proud PEO teams decked out in their National PEO Week swag, of offices decorated with balloons and streamers, and lots and lots of office parties.
This year, we hope even more PEOs will participate in National PEO Week, either by joining us in Washington, D.C. for the PEO Capitol Summit, or at home. We once again have created a toolkit of resources that includes our whole system of logos you can use in a variety of ways, social media graphics and suggested posts, sample press releases, op-eds, and letters to lawmakers, talking points for various audiences, infographics, and much more. It also includes our badge generator, which will create a customized National PEO Week profile picture. Of course, there’s a link to the National PEO Week store, where you can order all of your National PEO Week merch. And, we even have a new slogan this year – PEOs: We’re in the Business of Small Business.
Whatever you do May 19-25, be sure to shoot an email to peoweek@napeo.org and tell us all about it.
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