NAPEO NextGen is an initiative that provides networking opportunities, training sessions and programming for PEO professionals 45 and younger. The annual NextGen Leaders Class program was introduced this year to showcase rising stars who have shown a commitment to professional and PEO industry growth.
This year’s class of NextGen Leaders represents a committed group of individuals who care deeply about the future of our industry. Please join us in congratulating this group of leaders who will shape our industry’s future.
Thank you to Slavic401k for sponsoring the NextGen Leaders Class of 2025 program.
Where do you see the PEO Industry headed and how will you contribute to its growth? The PEO industry is poised for significant growth as small and mid-sized businesses increasingly recognize the value of a trusted HR partner. With ever-evolving compliance laws, the complexity of human capital management (HCM) software, and rising employee benefit costs, SMBs need expert guidance to navigate these challenges. Fortunately, these are exactly the areas where PEOs excel, and I’m excited to see more businesses leverage PEO solutions in the future. I plan to contribute to this growth by leading a dynamic team that delivers exceptional client experiences, actively promoting the benefits of PEO partnerships within our community, staying ahead of compliance developments, and advocating for technology advancements that enhance the industry. Looking ahead, I believe PEOs will continue expanding their role as strategic partners—helping businesses navigate regulatory changes, implementing AI-driven solutions, and enabling SMBs to focus on their core mission. My goal is to champion the role of PEOs as the trusted allies that businesses need to thrive.
Peer Endorsement: “Luke’s work ethic is truly remarkable. He is incredibly hardworking and consistently goes above and beyond to ensure the success of his clients and his team. Beyond his dedication to the day-to-day operations, Luke is deeply committed to the growth and development of his employees.”—Matthew J. Cranney, EVP, M3 Insurance.
Fun Fact: I am a huge fan of everything Wisconsin Badgers.
Where do you see the PEO Industry headed and how will you contribute to its growth? The PEO industry stands at a transformative intersection of technology and human-centered service. As someone deeply immersed in this evolution, I see our sector expanding beyond traditional HR outsourcing into a strategic enabler for the modern business landscape. The pandemic-accelerated shift to remote work has created an environment where even small businesses operate across multiple states, each with its unique regulatory framework. This complexity, combined with the growing need for competitive benefits packages, positions PEOs as essential partners in business growth.
My experience in revolutionizing client-facing technologies has shown me that the future of PEOs lies not just in service delivery, but in empowerment through innovation. I envision an industry where AI-enhanced platforms do not simply automate tasks, but proactively guide business owners through complex decisions, while maintaining the human connection that makes PEOs invaluable partners. By leveraging emerging technologies, we can transform regulatory compliance from a burden into a competitive advantage for our clients.
I am committed to driving this transformation by championing solutions that blend technological efficiency with human expertise. My focus is on developing intuitive systems that anticipate needs, simplify complexity, and enable our service teams to deliver higher-value consultative support. As legislation evolves and workforce dynamics shift, I see PEOs becoming indispensable strategic partners, not just service providers. The future belongs to PEOs that can harness technology to enhance, rather than replace, the human element of HR services – and I am excited to help lead this evolution.
Peer Endorsement: “As CEO of Armhr, I have had the privilege of watching Deb’s remarkable growth and consistent excellence in our organization, where she has become an invaluable leader in our mission to serve small and mid-sized businesses. Deb exemplifies the qualities NAPEO seeks in its next generation of industry leaders.”—Don Cahalan, CEO, Armhr.
Fun Fact: Deborah credits her focus and determination to her childhood study of karate. Beginning at age 7, she received her black belt at age 15 and competed in the Amateur Athletic Union’s Junior Olympic Games for 10 years.
Where do you see the PEO Industry headed and how will you contribute to its growth? The PEO industry is poised for significant growth and transformation in the next few years, and set to reach an estimated market size of USD 152.14 billion by 2033. Advancements in technology and a global workforce will drive the PEO evolution. The advent of remote and hybrid work models has pushed SMBs and PEOs to invest in better tracking, prediction and reaction times. Businesses will demand better digital tools and services that help them with the ever-changing landscape of HR services, domestic and international compliance, and risk management, and that is where PEOs will play a pivotal role. Worker’s Compensation claims cost, regulatory complexity, and the need to provide coverage across multiple geographies will also pose a tremendous challenge. By adapting agile and tech-savvy advancements starting now, PEOs can ensure sustainable growth in the coming decade to maintain their competitive edge in the industry.
Being at the forefront of PEO revolution, our companies specialize in three areas: Tech-enabled (worker’s compensation) Underwriting Servies, Data Analytics, and Workflow Automation. With home-grown products like I-Flow (our real-time KPI Tracking and Reporting product), we will enable PEOs in areas like risk assessment through digitized underwriting, streamlining operations, and data-backed improved decision-making. We hope to bring in technology (InsureComp) and human capital (InsurePro) in adequate measures to ensure long-term continuity and success of the PEO industry. We also hope to revolutionize PEO sales, by adopting a go-direct model that uses advanced digital marketing techniques whilst showcasing a compelling value proposition.
Peer Endorsement: “[My company hired] Raj to help us underwrite PEO workers’ compensation business from 2003-06 and he picked it up quickly…From those humble beginnings for Raj he now employs over 300 people that support PEOs directly, insurance agents like us that service the sector and insurance carriers that work in it as well.”—Paul Hughes, Principal, Libertate Insurance Services.
Fun Fact: I’m an avid runner and have finished a couple of half marathons. I play cricket and badminton, and love travelling. I have a doting family – my wife’s an HR professional (yes – you heard it right) and is a VP at ANSR although I have successfully managed to keep her away from our industry:). Our daughter, Rhea, is a 10th grader and our son, Dhruv, is an 8th grader.
Where do you see the PEO Industry headed and how will you contribute to its growth? The PEO industry is entering a period of unprecedented opportunity as small and mid-sized businesses face increasing complexity in HR, compliance, and workforce management. Business leaders recognize PEOs as strategic partners who enable them to focus on growth and culture while navigating evolving regulations and labor market challenges. Key trends shaping the industry include:
By delivering innovative solutions, strategic guidance, and retention-focused support, I will help small businesses thrive while demonstrating the tangible value of PEOs. Through continuous improvement and education, I will enhance my business’s impact and support the broader business community.
Peer Endorsement: “Since joining Stratus HR over a decade ago as Controller, [Chase] has transformed our organization at every level—becoming our first CFO, mastering finances, building internal promotions, and now serving as President. Chase inspires our team not through micromanagement, but by leading with empathy, vision, and a relentless work ethic.”—John Farnsworth, CEO, Stratus HR
Fun Fact: I love creating opportunities to connect with my family through hunting, fishing, skiing, snowmobiling, and just about anything outdoors. Trying to keep up with my kids is always an exciting adventure—and a great way to build a lifelong bond. I enjoy traveling with my wife. We love exploring new places, immersing ourselves in different cultures, and seeking out unique experiences. Any chance to see something new and expand our perspective is time well spent. I find joy in tackling difficult challenges—whether in business, personal growth, or fitness. If something sounds “hard,” it usually sounds fun to me.
Where do you see the PEO Industry headed and how will you contribute to its growth? The footprint of the industry will continue to grow exponentially over the next five years driven by several factors:
Peer Endorsement: “For the past 10 years, I have had the privilege of working closely with Hank and seeing first hand his exceptional leadership and commitment to Nextep’s success, and to that of NAPEO and the PEO industry as a whole. Hank leads with integrity, innovation, and a collaborative spirit, and by doing so has earned the respect and admiration of his employees and colleagues company-wide.”—Melissa Grimes, COO, Nextep.
Fun Fact: I enjoy time with family and following the fortunes of the OU Sooners and OKC Thunder.
Where do you see the PEO Industry headed and how will you contribute to its growth? The PEO industry is prepared for growth, driven by the evolving needs of small and medium-sized businesses, advancements in technology, and the demand for flexible workforce solutions. As businesses navigate complex regulatory environments, adapt to legislative changes, and seek innovative ways to manage talent, the PEO industry remains a vital partner in their success.
In the coming years, I see the industry evolving in technological advancement, strategic collaboration, and workforce transformation. To stay competitive, PEOs must adopt cutting-edge solutions like AI-driven analytics, integrated HRIS platforms, and robust cybersecurity measures to deliver operational efficiencies and actionable insights. Beyond traditional services, PEOs will be ready to expand their role as trusted advisors, helping businesses address compliance, employee engagement, and workforce retention. As work models shift, PEOs will play a crucial role in fostering innovation and resilience, enabling businesses to adapt effectively and drive economic growth.
My twenty years at Syndeo have shown me the transformative power of PEOs in empowering businesses. I plan to continue leveraging my expertise in technology to implement innovative tools and processes, improving client satisfaction and operational efficiencies. Additionally, I’m committed to fostering collaboration and mentoring emerging leaders within the industry, sharing best practices to drive growth.
The PEO industry’s ability to adapt to a rapidly changing world and provide meaningful support to businesses makes it a critical player in shaping the future of work. I am excited to continue contributing to its evolution by championing innovation, collaboration, and solutions that empower businesses and the communities they serve.
Peer Endorsement: “From the early days of our company’s journey as a startup, Jenna has been an invaluable asset to our growth and success. As one of the first employees I hired, her dedication and vision over the 20 years she has been with Syndeo have been instrumental in guiding us to where we stand today.”—Bill Maness, CEO, Syndeo.
Fun Fact: When I’m not working, you’ll most likely find me outside. Whether it’s hiking in the mountains of Colorado, cheering on my boys from the sidelines, or digging in my garden. I’m also a big fan of live theatre and love attending local productions. A fun fact? I have a soft spot for small businesses and enjoy supporting them in any way I can, through mentoring, volunteering, or just being a loyal customer!
Where do you see the PEO Industry headed and how will you contribute to its growth? I see the PEO industry evolving across three horizons: near-term tax credit administration, mid-term data-driven insights, and long-term workforce shifts.
In the near future, changes in administration may lead to more tax credits and incentives offsetting payroll taxes for small businesses. With the IRS modernizing processes, including e-filing for 941-X forms, I envision more credits flowing through these channels, increasing PEOs’ compliance and liability responsibilities. Adapting quickly to create compliance reviews and manage customer demand for credit processing will be critical in a world of uncertain legislation.
Over the next 5–10 years, PEOs must leverage data to provide actionable insights to employers. Those failing to adopt data-driven strategies will lose competitive advantage. AI-powered analytics will predict employees looking to leave, identify burnout risks, benchmark wages against industry standards, and recommend optimal or cost-effective states for remote workers. Data insights and AI recommendations will add significant value to employers and differentiate forward-thinking PEOs.
Long-term, I anticipate a growing wage gap as high-value roles command significantly higher pay, while other roles see wages stagnate relative to inflation. Employers may hire fewer employees overall, forcing PEOs to reassess profit margins, revenue streams, and industry focus.
I see myself navigating changes in tax legislation and policy, mitigating PEO compliance risks, and enabling businesses to access tax credits. I would like to promote leveraging data to promote and derisk new tax credits, helping PEOs remain vital partners to their clients in an ever-changing landscape.
Peer Endorsement: “Maria’s ability to build strong teams and improve operational processes has had a significant impact on our company. As one of my first hires, she quickly identified complex and critical challenges for our business and customers and developed effective solutions, notably leading a team that manages complex tax credit programs like the Employee Retention and Research & Development tax credits.”—Shankar Parasuraman, VP of Payments and Tax, Justworks.
Fun Fact: For most of my major life decisions, I find myself turning to the musical Hamilton for guidance—there’s almost always a lyric or moment that serves as a reference point to help me navigate the right path.
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