STEADY GROWTH IN PEO REVENUE AND WAGES, CLIENT COUNTS REBOUND

December 2023/January 2024

The results of NAPEO’s PEO Pulse Survey for the third quarter of 2023 show that PEOs continue growth, although at a slower pace than previous quarters. Yet, the vast majority of survey respondents express optimism when thinking about the next twelve months. NAPEO’s Pulse Survey is generously sponsored by SUNZ Insurance.

Here are some of the survey’s highlights:

REVENUE AND WAGE GROWTH DECELERATING

  • While Q3 brought revenue increases for the majority (59%) of PEOs, the proportion of those reporting declines increased from 14% in Q2 to 23% in Q3.
  • Eighty-seven percent experienced only a mild change, if any.
  • The share of respondents reporting wage growth cooled from 74% in Q2 to 59% in Q3. Within this group, all reporting PEOs indicated relatively modest wage increases.

PEO CLIENT BASE GROWS, CLIENT SIZE HOLDS STEADY

  • PEO client counts increased for nearly 60% of respondents in Q3, with 5% experiencing significant increases.
  • The size of PEO clients (based on WSEs per client) remained mostly steady.

PROFIT MOMENTUM IS BEGINNING TO SLOW

  • The number of PEOs that experienced gross profitability growth declined considerably from 66% in Q2 to 44% in Q3, the lowest mark since early 2021.
  • PEOs reporting declines in Operating Profits jumped from 8% in Q2 to 31% in Q3.
  • BALANCED GROWTH AND STABILITY IN INTERNAL STAFFING
  • Internal employee staffing levels increased for 44% of PEOs. Among the group, most (41%) reported modest headcount growth.
  • Nearly half of PEOs maintained their number of internal employees.

NEARLY ALL RESPONDING PEOS EXPRESSED OPTIMISM ABOUT THE FUTURE

  • Eighty-two percent of PEOs expect WSE growth over the next 12 months.
  • The PEO Expected Growth Index* for Q3 fell to 3.95 from 4.14 during Q2. The 5-year average for the index sits at 4.02.
  • Smaller PEOs tend to be more optimistic about future growth than the largest group, though all groups reported strong optimism.

* Expected Growth Index is based on the average score of a 5-point scale where 1 = Significant Decrease / 3 = No Change / 5 = Significant Increase.

Thank you to SUNZ Insurance for sponsoring the Pulse Survey.

 

SHARE


RELATED ARTICLES

THE 5 Ws OF PEO GENERAL LEDGER RECONCILIATIONS

General ledger reconciliation is a key control to help maintain timely and accurate financial statements in any business. If you speak to accounting or finance professionals in the PEO industry, they will agree that general ledger balance sheet reconciliations are the most telling and critical tools in analyzing a PEO’s fiscal position. Failure to reconcile balance sheet accounts timely and accurately can lead to material losses to the PEO. Let’s explore the 5 W’s of PEO ledger reconciliations.  

BY JEAN GOLDSTEIN

June/July 2023

FROM BUZZ TO BUSINESS: HOW MEDIA RELATIONS DRIVES MARKETING SUCCESS

In the ever-evolving landscape of marketing, media relations has emerged as a key component of a comprehensive, successful marketing strategy. While the concept of "going viral" on social media certainly captures attention, it is just one aspect of the broader media relations puzzle. Modern media relations is about building strong connections with journalists, influencers, and media channels to effectively disseminate your brand’s stories and expertise.

BY Blair Mulzer

September 2023

THE DIFFERENCE BETWEEN DEPLOYING INBOUND MARKETING TACTICS AND HAVING A SUCCESSFUL INBOUND MARKETING STRATEGY

When a business leader identifies a problem that needs to be solved, a challenge to overcome, or a need to be fulfilled, their behavior and actions aren’t that different from the way we behave as consumers at home.  

BY Dean Moothart

September 2023

CHAMPAGNE MARKETING ON A BEER BUDGET

PEOs have a finite pool of capital which they can invest to grow and improve. PEOs can invest in making acquisitions, taking risk in insurance, building out a technology platform. and growing organically via sales and marketing. I have found that most PEOs have enough financial and operational capacity to do only two of those initiatives really well.   

BY Mark Sinatra

September 2023

ADVERTISEMENT

Ad for Sentara Health Plans