CoAd Launches as New Brand Uniting CoAdvantage and PrimePay, Unbundling PEO Services for the First Time

In July, NAPEO member CoAd launched as a new brand identity born from the merger of CoAdvantage and PrimePay. The new model aims to serve more businesses by providing scalable offerings so businesses may choose services that fit their specific needs. Clients will not be required to buy into a master benefits plan to access the co-employment relationship.  “We no longer ask clients to fit our plan; we build the plan around them, while still standing behind every client on tax and compliance liability. That flexibility is what will open this market to a lot of businesses who’ve been interested before but never found the right fit,” said Jim Neve, Chairman and CEO of CoAd, in a release announcing the news.