RUNNING AN EFFICIENT PEO OPERATION BY LEVERAGING THE LEAN FRAMEWORK

As the economy and our industry continue to shift, PEOs are becoming even more attractive and important for many organizations. Through our leadership in the PEO space, we know our model enables companies to focus on the critical aspects of their business, while Human Capital Management (HCM) experts provide employee-centric services, including payroll and benefits, all while ensuring compliance requirements are met.  

An additional part of our responsibility is to deliver timely and accurate services. This is one of the reasons why running an efficient operation is important. While there are many ways this can be achieved, there is a methodology called “Lean” that has been used in manufacturing for over 50 years and can be adapted to accelerate your PEOs operational success.  

Lean is a framework that consists of five key principles, focusing on delivering higher quality products and services, while maintaining the right levels of operational efficiencies. Thanks to Toyota Lean was known in the industry. I’ve had the opportunity to leverage it in different spaces and businesses, and experienced transformational change. Let’s dive in.  

THE FIVE PRINCIPLES

Lean’s five principles are known as: 

  1. Defining Value 
  2. Mapping the Value Stream 
  3. Creating Flow 
  4. Establishing Pull 
  5. Pursuing Perfection  

Let’s start with the first principle, defining value. PEOs must clearly understand what our clients need from the services we provide and which of those offerings bring the most value. To do this, it’s vital you define value through the eyes of the customer, because at the end of the day, that is what they are willing to invest in. This is an exercise I recommend completing quarterly to quickly re-prioritize what our clients need and deserve. For maximum effectiveness, be sure to define value with your full leadership team and cascade the outcomes across all associates to build transparency and shared common goals.  

The second principle, mapping the value stream, brings to life the tactical activities that support the value that you defined in your first principle. Mapping a process from this perspective helps you identify ways to streamline. This is where the fun begins! Based on your shared definition of value, and laying out your tactics, you can now clearly pinpoint and articulate which activities to eliminate or reduce from your process – generating efficiency and focus on delivering value through the eyes of your clients. There are many templates available that can be used to complete this step in its preferred method – with service associates.  

The third principle, creating flow, is where true transformation can take place. Once you understand your opportunities to streamline, you can begin looking at ways to re-organize your activities and leverage technology to create an optimized process that runs without delays and delivers faster services.  

Lean’s fourth principle, establishing pull, is the one that as I think can be a bit more challenging to apply to PEOs. Still, there are opportunities to leverage it. When you review your service operations with a “pull” mentality, you can adapt it by creating a “first in / first out” approach when assigning and managing the work to your team. By quickly addressing case management and client escalations, you will increase productivity and satisfaction amongst your associates and clients. Once you have established these four principles, it’s time to wrap up your Lean journey with the last principle, pursuing perfection. 

Pursuing perfection, is the most critical principle and the one that should become a part of your organization’s DNA. The mindset around this principle is that good is never enough, and there are always ways to improve and become better. While there are many tools available that can help your organization create a “continuous improvement” mentality, one of the most used (and one that I highly recommend) are “Kaizen events.” In a Kaizen event you link together with key subject matter experts and leaders to map your processes and identify opportunities to address in both short- and long-term timeframes. What really makes the difference with this tool compared to other activities and working sessions, is that you end with each action item having assigned owners and timelines, helping the team maintain focus and commitment. 

You may be asking, “Who has time to apply and follow Lean?” I’d challenge you to say, “Who doesn’t?” Once you and your leadership team agree Lean is right for your PEO operations, it naturally saves you time and becomes a part of your daily business culture. It can be applied throughout all operational processes, starting with implementing clients, transitioning them to service, and within the different teams that support payroll, benefits, talent, and other HCM services. 

Ultimately, it is up to each PEO business leader to determine the best approach to deliver their services. Lean is a framework to increase quality and efficiencies in your operation while concentrating on the services that your clients need. It is not only a simple approach, it is also process and industry agnostic, and will help reduce your operating expenses, giving you the chance to re-invest in new technologies that can enable you to be more proactive, and stay ahead and relevant in the marketplace.  

As you begin your Lean journey, remember good is never enough and you should always want to deliver an epic experience, while running an efficient PEO operation. Because, at the end of the day, you are taking care of your clients most important asset, their people. 

OPERATIONS CHECKLIST FOR START-UP PEO SUCCESS

When entering the intricate PEO landscape, understanding the multifaceted operational tasks required to ensure compliance, efficiency, and effective management of human resources and payroll functions for client companies is paramount. The cornerstone of prosperity lies in crafting a well-structured operations plan. Below is a checklist to help guide you through this complicated process. 

REGULATORY COMPLIANCE: NAVIGATING THE LEGAL LANDSCAPE

A fundamental pillar of PEO operations is mastering regulatory compliance across federal, state, and local levels. The intricacies of employment and labor laws, especially when operating in multiple states, demand meticulous attention. Obtaining licenses or registrations in each state of operation is crucial. Your NAPEO membership can serve as an invaluable resource in untangling this web of regulations.  

Given the rise of remote workforces, extended geographical reach requires adherence to specific PEO licensing and registration requirements in various states. Even if your PEO doesn’t actively market in a particular state, clients with employees working there might necessitate compliance which can be burdensome and costly. State-specific unemployment regulations further accentuate the complexity, with reporting norms varying significantly. For instance, while Florida permits PEOs to elect how to report, other states prescribe either client or PEO reporting. 

INSURANCE: SHIELDING YOUR VENTURE

Appropriate insurance coverage forms the backbone of safeguarding your PEO venture. Beyond standard general liability and workers’ compensation insurance, the growing prominence of cybersecurity threats calls for dedicated cybersecurity insurance. Cyber attacks can assail businesses of any size, and fortifying your defenses is imperative. 

Employment practices liability insurance (EPLI) warrants careful consideration. This coverage extends not only to your internal employees, but you may also extend coverage to your clients. EPLI offers protection against claims related to employment practices, encompassing discrimination, wrongful termination, and harassment. 

Navigating the complexities of workers’ compensation insurance, mandated by each state, necessitates an insurance broker well-versed in the PEO industry. Given the intricate nature of PEO operations and the myriad workers’ comp codes they manage, a broker experienced in this sector is invaluable. 

OPERATIONS: THE BACKBONE OF YOUR PEO ENDEAVOR

Client Contracts: Solidifying Agreements 

Crafting a robust client service agreement is a pivotal component of your PEO’s offerings. This document delineates service scope and responsibilities while establishing a legally binding co-employment relationship between your PEO and your clients. Legal counsel, well-versed in the nuances of the PEO industry, is indispensable for drafting comprehensive contracts that incorporate specific state PEO provisions. 

Human Resource Information System (HRIS): Powering Your Processes 

Selecting a suitable HRIS is a decisive step in streamlining payroll and HR functions. This choice should reflect long-term viability rather than short-term convenience, as system transitions can be arduous. Formulate a comprehensive list of business requirements, to aid in system comparisons that align with your goals. 

An optimal HRIS should: 

  • Maintain accurate records of employee data, payroll details, and compliance documentation. 
  • Facilitate client level payroll processing, tax withholding, and reporting in adherence to legal requirements. 
  • Remain scalable to accommodate exponential growth. 
  • Contain streamlined, user-friendly workflows to increase efficiency.  
  • Offer a seamless onboarding platform for worksite employees, encompassing forms, benefits enrollment, and compliance training. 
  • Include a robust billing system that accommodates multiple billing scenarios. 

Payroll & Tax Administration: Ensuring Accuracy and Compliance 

Staying abreast of payroll tax regulations is imperative to guarantee accurate and timely tax filings. Core to the co-employment relationship is your PEO’s responsibility for federal, state, and local tax withholding, remittance, and reporting under your PEO’s tax identification numbers. 

PEOs oversee a wide array of payroll cycles and varieties, necessitating a system capable of accommodating numerous data elements tailored to diverse industries. These encompass pay codes, deduction categories, PTO policies, and a multitude of state and local wage and taxation regulations. 

Employee Benefits: Nurturing Competitive Advantage 

Remaining competitive in the PEO domain mandates offering comprehensive employee health and supplemental benefits to clients and their workforce. This array spans health, dental, vision, life insurance, disability insurance, and supplementary options. Benefits can be structured as PEO master plans or client-sponsored plans, requiring collaboration with an insurance broker well-acquainted with PEO nuances. 

As you embark on your journey, it’s wise to consider whether offering a future master health plan aligns with your goals. It’s worth noting that most health insurance providers stipulate a minimum enrollment threshold for considering a group as eligible for a master plan. Hence, for startups, it might be prudent to initiate client-sponsored health plans to gradually build up enrollment numbers. While these client-sponsored plans typically involve more administrative efforts compared to master plans, they can also prove advantageous as part of your marketing strategies. 

Supplemental plans, on the other hand, are typically structured as PEO master plans. This arrangement allows these plans to be extended to all qualifying worksite employees and, depending on plan specifics, might not necessitate an employer contribution. 

Your PEO’s approach to administering client-sponsored plans will determine the course of benefit management. Some opt to fully handle the administration for their clients, while others might credit employee deductions back to the client, who then undertakes administration responsibilities. Conversely, master plans are administered by the PEO. 

Another avenue to attract and retain employees is through retirement plans. A common choice for many PEOs is sponsoring a multiple-employer 401(k) plan. This type of retirement plan empowers clients to adopt the plan and offer it to their worksite employees. Notably, the multiple-employer plan streamlines administrative processes for the PEO, simplifying overall management. 

HR Support & Compliance: Guiding Clients Through Complexity 

Your PEO’s role extends to providing HR support and ensuring client compliance with employment laws. Navigating both federal and state regulations is essential and requires frequent client communication. Subscribing to a service that maintains federal and state regulatory data can be immensely beneficial in staying informed. 

Incorporating these components into your operational blueprint sets a strong foundation for a successful start-up PEO journey. Educating yourself about regulatory nuances, fortifying your insurance coverage, optimizing your operations, and providing robust client support will guide you toward becoming a trusted partner in the PEO landscape. 

THE GOLDILOCKS OF PEO GROWTH

Two different sales approaches follow. One leads to fast growth and chaos while the other leads to slow growth and stability. One is probably too hot, the other perhaps too cold. May you find what is “just right” for your company.  

I have been fortunate to be involved in two successful PEOs with dramatically different sales approaches. In the mid-1990s when I joined the industry, our start-up PEO’s mission was to quickly amass a large village of worksite employees (WSE), and then to jettison them to another PEO that could service them. All energies went into building a successful sales machine. From a start-up with no clients and no industry knowledge, we grew to 12,500 worksite employees and number one in our market in two and a half years. Seven years later, we had 45,000 WSE with offices throughout the west. Our close ratio was above 50%, the median time from first meeting to closed contract was seven days, 25% signed within 24 hours of the first meeting, and 75% closed within 30 days. The internal salesforce ranged from 3 to 6 reps, with two selling vice presidents. Constant, fear driven, heavy pressure, permeated the sales team. So did heavy incentives. A deal a week was expected. Many achieved that and even the average performers were doing over 30 a year. The result was rapid growth and constant internal stress. 

Most sales reps in our industry talk about how wonderful the industry is and quite frankly the prospective client does not care. We never mentioned the PEO industry. We simply asked open-ended questions to find one area of pain. When asked, what do you hate about your business? The answer is almost always something we provide. If we could solve that pain point, would they be willing to look at numbers? Research on the company was done before the meeting, not after. If the owner agreed to look, we had a prepared contract with us. There may only be one meeting and one chance with an owner. Get them to commit and delegate. Then get the owner and the sales rep out of the way and get the right people on both sides involved as soon as possible. It was astounding to us that PEOs would let operations people push hard on sales to “do more.”  The skill set of finding clients and getting them to commit is markedly different than the skill set of gathering quality information to run a PEO client. The salesperson closed the deal and then got out of the way. Three benefits resulted. First it allowed the salesperson to be more productive in their job. They could hunt and close which was in their wheelhouse. Second, it allowed the operations people for both the client and the PEO to gather the right information. Big incentives for the operations staff to get a client running quickly helps too. The faster they run and the less problems that occur, the bigger the bonus for operations. Third, it established the relationship between client and operations, not the sales rep. If the rep decided to leave after amassing a large book of business, the clients stayed, because they were loyal to operations.

 

A snowball running downhill is the revenue model of a PEO. It grows as it goes. So do your own math and financial modeling. How much more revenue can you generate by getting that first payroll to run one or two cycles earlier? Decrease the time in this metric and it impacts revenue significantly over time given the high retention rate of a PEO. The numbers may surprise you. After a few payrolls, we would circle back with the client once we knew things were running smoothly. Then we would show them all the other benefits and services that they did not know about when they signed. It worked.  

Sounds great, right? But there is a downside. The selling culture works best if established early on. It is difficult to change the operations culture found in most PEOs to a sales culture. It can be done, but heartache and likely turnover will occur. Second, the operations team will almost always be under extreme stress. Clients being engaged without having a full understanding of what they are getting into can be tiresome. It also may be difficult getting information from subordinates in the client company who do not understand what is happening. Internal operations staff may find themselves “reselling” the deal which is not their strength. Combine that with the pressure of getting that first run done quickly and a high-tension atmosphere may result. More mistakes are likely. That first payroll typically results in a phone call with issues and that detracts from the fundamentals of the day-to-day work. This wears down operations people over time. Also, the run rate percentage of new clients will be less than industry norms, but the raw number of clients that run will also likely be higher. Pick your medicine. Goldilocks would likely taste this porridge and think it is too hot. 

Another approach is more thorough with front-end discussions and uncovering of needs. Beware that thorough (to some) can also sound like “slow.” This approach includes a discovery call followed by a series of next steps. Step one is software demonstration. This demo may expand into demos of multiple channel partners offered by the PEOs software provider, like time clock or benefit offerings. Then onboarding, orientation, and all that goes with it. Multiple stakeholders in the client company and the PEO become involved. By the time implementation is complete, the client has bought in to the PEO program to a high degree. That first payroll run is smooth, the client is happy, and the PEO operations staff is happy. Healthy growth generally follows. Sounds great. Until you do the math. It is simple…how much money over a few years is left on the table due to the speed of getting that first run? Goldilocks might find this approach too cold.  

To find what is “just right” likely combines aspects of each approach. The key? Find what works for your company. Culture is key. If the culture is too slow for your liking, be willing to turn up the heat a little. If you are moving too fast and causing unwanted stress, consider turning the heat down a bit. There exists a sweet spot for every company. May you find what Goldilocks would call “just right.”    

AI: THE IMPACT ON MERGERS & ACQUISTIONS

When I was young, I watched movies with robots and drones; we called this science fiction because such things would, of course, never come true. This was only imagined to be future scientific or technology advances as is artificial intelligence or AI. So here we are – and yes, robots and drones have come to offer technological advances that can enhance the way we interact with each other and with the world. And they are here to stay!   

So how can AI impact mergers and acquisitions (M&A)? What M&A tasks can a robot control or computer complete in the M&A world that are usually done by humans? Let’s look at just a few examples. 

 

LEVERAGING AI IN M&A TASKS 

Target Screening.To determine the best ROI, shareholders of the buying company must identify acquisition targets and understand how the deal will impact their strategy and financial performance. By harnessing the power of AI, buyers may be able to more efficiently and accurately identify potential targets, thereby increasing the likelihood of successful acquisitions. 

Due Diligence. AI can streamline the due diligence process by document review and analysis. Cloud based data rooms have already revolutionized M&A due diligence by replacing physical data rooms and I think AI will enhance the process even more. And to think that back in the day we had real paper deal books that we mailed! 

 

Analysis of Information. AI may be able to analyze information such as a company’s brand, management, trajectory, resources, productivity, and financial information to determine the profitability of the combined entities. 

Reduction of Risk. AI may be able to reduce risk in due diligence by analysis of huge volumes of data, therefore forecasting trends. This could help decision making for more successful MA strategies. Companies can leverage AI as algorithms accurately aid better predictions which makes a shift in how deals are originated and evaluated. 

Valuation. Determining the value of a PEO is made of many distinct pieces of the valuation puzzle. I just do not see a tremendous impact on the human ability to understand valuations across the PEO industry unless they have done multiple deals and understand the comparisons in detail. 

Post-acquisition. AI can follow an acquisition, facilitating the integration by automating various tasks including data migration, employee onboarding, and process standardization. 

In summary, AI is reshaping the way buyers undertake due diligence, make decisions, and integrate post-merger. Organizations can obtain profound understandings of target companies, minimize the duration and expense of M&A and make better informed decisions driven by data. 

But at the end of the day there is one thing you cannot take out of successful M&A transactions and that is the people. It takes a combination of business and emotional intelligence to be a great M&A advisor, and it takes an incredible “read” on the people involved on both the buy and sell side to know if a deal will ultimately be successful. It is kindness, integrity and respect that truly guide the M&A process and those for me are simply real-time and human.  So for now, while some of the deal tasks can be completed by AI, great deal making is about the ability to understand, guide and value the people and will not gain immediately from AI in my opinion.  But then again, I was not a believer in science fiction! 

UTILIZING METRICS AS A PATH TO IMPROVING OPERATIONALLY OVER TIME

A company’s story is often written succinctly on its website, with details of the company’s history, its values, and its aspirations for the future. Internally, however, company leaders can capture a more telling story. Operational metrics, while often unique to each company, depict a different story.

THE TRUE COST OF EMPLOYEE TURNOVER: A COMPREHENSIVE ANALYSIS

Employee turnover poses significant challenges to PEOs, affecting their productivity, financial stability, and overall success. In this article, we will delve into the various costs associated with employee turnover, providing a detailed analysis of the expenses involved and the detrimental effects on organizational performance. 

CLIENT-LEVEL FINANCIAL ANALYSIS

If you asked someone in the PEO space what he or she thought of actuarial science a positive response might be reserve analyses or accruals. A negative response might be collateral calls or rate increases. Naturally, the varied reactions stem from whether there is positive or negative news coming from the work of the actuary. Yet, one of the most helpful projects an actuary can perform for a PEO, eliciting either positive and negative reactions, is a client-level financial analysis.  

PROFITABILITY ABCs: IT IS AS EASY AS 1-2-3

The article provides some simple guidance for streamlining operations (thus reducing selling, general, and administrative (SGA) costs) and increasing gross profit contribution from their existing client base. For the purpose of this article, we are only exploring pricing strategies that affect client profitability and operating efficiency items that impact select SG&A cost categories. Business development and organic growth are excluded from this discussion.  

THE 5 Ws OF PEO GENERAL LEDGER RECONCILIATIONS

General ledger reconciliation is a key control to help maintain timely and accurate financial statements in any business. If you speak to accounting or finance professionals in the PEO industry, they will agree that general ledger balance sheet reconciliations are the most telling and critical tools in analyzing a PEO’s fiscal position. Failure to reconcile balance sheet accounts timely and accurately can lead to material losses to the PEO. Let’s explore the 5 W’s of PEO ledger reconciliations.  

THE 5 Ws OF PEO GENERAL LEDGER RECONCILIATIONS

General ledger reconciliation is a key control to help maintain timely and accurate financial statements in any business. If you speak to accounting or finance professionals in the PEO industry, they will agree that general ledger balance sheet reconciliations are the most telling and critical tools in analyzing a PEO’s fiscal position. Failure to reconcile balance sheet accounts timely and accurately can lead to material losses to the PEO. Let’s explore the 5 W’s of PEO ledger reconciliations.  

GETTING YOUR HOUSE ORGANIZED: STEPS FOR A SUCCESSFUL 2023

To achieve success, a PEO must build and maintain a strong foundation. Without this, the weight of the inevitable operational stresses and changes to be encountered as the year progresses will not be sustainable. With the new year rush behind us, take this opportunity to get your house in order. While there are multiple financial items to tackle such as budgets, forecasts, and tax rate reviews along with sales and marketing initiatives, this article focuses primarily on operations-related steps.

ECONOMIC REORDERING REVISITED: AN OPPORTUNITY FOR PEOS

All these challenges can be met by PEOs. It may take some re-engineering of the model, but the PEO service could be central in the reordered economy and business environment in the years ahead. It is a time to be especially vigilant to customer wants and expectations, for many businesses will find it difficult to be profitable. This is where the PEO value proposition will be challenged most. 

TURNING THE TIDE: SEIZING OPPORTUNITY AMID ECONOMIC CHALLENGES

If you read any newspaper, watch any news program, or listen to any business podcasts it’s impossible to avoid discussions of surging gas prices, record inflation, labor shortages, supply chain bottlenecks, and—scariest of all—signs of a looming recession.External influences like these economic forces are part of any business cycle. You can’t out-grow, out-innovate, or out-think market forces. However, how you respond to such influences can be determinative in how well you fare through challenging economic cycles.

KEY PERFORMANCE INDICATORS

In the business world, companies and individuals use goal-setting methodologies to achieve the core mission, objectives, and key metrics. Many achieve this with the use of key performance indicators (KPIs).

FINANCIAL SCORECARD: ANALYSIS & IMPROVEMENT

Understanding how to analyze a PEO’s financials is beneficial for scaling and maximizing profit. Formal due diligence on potential acquisitions within the PEO space should always begin with a financial analysis. 

WAGE INFLATION DISTORTION

As we head into the midpoint of 2022, wage and goods inflation continues to be a hot topic because it continues to negatively affect the vast majority of industries, as well as the people working within them. How has the PEO industry managed to, in large part, avoid a phenomenon that has had such high-cost implications? It’s all relative. Literally.

A Scaling Roadmap for Your PEO

All PEOs start somewhere and create systems that work for them. Eventually, if the goal is to grow, scalable systems and operations need to be in place to sustain the PEO’s growth, along with the right people who can manage and execute these operations. Scaling can create many benefits for the PEO: ongoing client satisfaction, a great employee experience for team members, hitting growth targets, and ensuring profitability over the long-term. This is hard work, and it’s not for the faint of heart. Therefore, I hope to put together a practical guide to give you a roadmap for scalability.

MULTI-STATE LOGISTICS: EXPANDING THE EMPIRE

Multi-state expansion for most PEOs can be planned or unplanned. This article will provide insight for small and middle market PEOs that are dealing with the operational aspects of multi-state expansion due to one-off employee hirings by clients in states where they are not currently licensed or registered.

THE PEO PARTNERSHIP: A KEY TO MULTI-STATE SUCCESS

Last year, a brand-new client learned a difficult but important lesson about the value of the PEO partnership. The client was a tech start-up in an aggressive growth mode. The owners were hiring remote workers in multiple states, including employee-friendly states, without anyone with HR expertise to guide them. The PEO model was attractive to them because they knew they were not able to grow quickly while keeping up with HR and payroll compliance. However, right after the client signed the PEO agreement, it terminated an employee based in California without reaching out to us. It turns out that the terminated employee was more versed in California law than the client. Eight days later, the client called us in a panic. 

LESSONS LEARNED: REMOTE & HYBRID WORK

There have been many lessons learned over the last two years as we faced the pandemic and the new world of work. When the shutdowns were announced in March of 2020, ESC immediately put an action plan together that included how we could best assist our clients and what would be most helpful for them during that challenging time. Some clients were nimble and employees began working from home with little interruption, while others did not know where to start. We assisted them through the transition to work from home, and then many of them came back to the office. Currently, the majority of our clients are either working on-site or in a hybrid model, while a few made the decision to be fully remote. We wanted to share best practices and lessons learned as our team of HR business partners and clients worked together to navigate this new world of work.